I have always been a huge fan of Net Entertainment games; this product is used by many UK/European-facing online casinos, and you may even recognise some games names: Jack and The Beanstalk™, Gonzo’s Quest™, Muse: Wild Inspiration™, Demolition Squad™, Zombies™, Blood Suckers™, Hall Of Gods™, Jack Hammer™, Wild Turkey™, Scarface™ and so many more. These games are of such a high quality it is my personal opinion that they outstrip the quality of Microgaming products.

This online gambling development software company has produced excellent results for 2012, and have even been named as the 22nd top employer in Sweden. Yes, they are a Swedish company, listed on the Swedish Stock Exchange, but operate with a remote license out of Malta. They therefore feature together with some of the biggest, and best names in online casinos available to a UK-facing, and European audience.

The operational excellence of this company for the year 2012, only serves to take me back to the days when I used to say "Microgaming had better watch out". The company is growing stronger by the year, and although are not as aggressively producing "mass quantities" of online casino games at the same rate as Microgaming, they produce them with the same if not far better quality.

New (2012) performance records have been set by Net Entertainment, with 12,300,000,000 gaming transactions in total, a 23% increase in revenues (year on year), and since the year 2006 – a median twelve-monthly growth of 32%. They have increased their European market-share to 27%, and the gaming transactions figures we see above, represent an increase of 43%.

NetEnt continues to enter new markets (Italy and Denmark are new), sign more new gaming partners, and has paid out a record breaking Progressive Jackpot Prize amount of over €17 million. In all honesty, what online gambler would not like to play at a site with PJP gaming network potential such as this?

This year, massive online gambling brands have been seen to be offering NetEnt slots, and if they are not, I don’t want to play there. Paddy Power recently joined the fold as did Boyles Sport. They are already found at Unibet, Smart-Live, Bettsson, BetVictor and many, many more. The group says that they are properly geared for opening in newly regulated territories, and it is here they intend to be "in the right place, at the right time".

I still believe that Microgaming has a tough fight on its hands from NetEnt. This brand has signed an agreement with 888 which has its own software development company( what’s that about?) And have also inked a deal with Bonza Gaming for Facebook.

Anyone want to take a bet which developer will come out on top?

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