Cashcade is one of the most successful of all the UK-facing online bingo operators. They have under their umbrella, brands such as Foxy, and Cheeky Bingo, with Foxy being one of the best of breed internet bingo brands. A recent competitive pitch for their media contract has seen Cashcade award UM London with a deal worth £8 million.

The concept "if it a’int broke don’t fix it" applies here, an as Foxy’s creative shop – Biscuit Agency – has been so successful, this will not change. But Concord is out, and UM is in with a chance to win. UM has hit the ground running and re-negotiated a sponsorship deal between Foxy and the Jeremy Kyle day time show.

In the meantime in UK live bingo, the luckiest halls have been named with two London clubs in the lead. These are The Palaces Bingo in Elephant and Castle, and Beacon Bingo Cricklewood. The National Bingo Game Association announced on 25th February, that between them, these two halls netted fifty-five NGBA wins. Mecca Bingo – the Forge Centre Glasgow came a close second, which placed it in the top three. Other clubs included – Mecca Bingo, Talbot Road, Mecca, Chandlers Wharf, Castle Bingo, Newport, Mecca, Aberdeen, Mecca, Clough Road, Hull, Mecca, Wrexham, and last but by no means least Castle Bingo, Bridgend.

Yes, it is true that the Brits love their online bingo, but they also love live bingo too, and recently members from Mecca Bingo Thanet travelled to Downing Street to deliver a petition. They were following up on a campaign to reduce bingo tax. Bingo as an industry in the UK is taxed higher than all gambling concerns at 20%. For years the industry has been attempting to get this soft-gambling games’ tax in line with other gaming activities. 15% is what sports betting and casino firms pay, and this number is what should be fair for bingo too.

Now players of this game have taken the power of the consumer to the street in support of one of their favourite pass-times, and a petition has been signed by over 300,000 bingo players, and dropped off at Number 11 Downing Street. The ‘Boost Bingo’ campaign is being spearheaded by the Bingo Association, and has drawn signatures from fans who frequent 400 land bingo halls throughout the UK.

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