The affiliate programme behind the award-winning 32Red Online Casino adopts leading affiliate technology.

32Red Plc confirms their affiliate program – 32Red Affiliates – has invested in substantial technological improvements that have enhanced both the design and system mechanisms of their affiliate programme. The overhaul is being hailed by the Gibraltar-based gaming firm as the biggest transformation the programme has ever undergone.

The winner of the Best Affiliate Programme in 2005, 32Red Affiliates has a reputation for pioneering in the gaming industry according to 32Red spokesman and Head of Marketing, Mark Quayle. "The change to 32Red Affiliates shows our commitment to our partners. In providing them with the best, most advanced platform in the industry we give them every opportunity to optimise their campaigns and to generate more commission."

Powering the update is the industry leading NetRefer – the affiliate software solution behind some of gaming’s biggest names. Features include reports that track banner impressions and clicks, recommending banners based on those figures from across the network to boost player conversion and helping generate more revenue for affiliates – plus an array of other statistical information and useful administrative tools.

In addition to the award-winning 32Red Online Casino, 32Red Affiliates also allows webmasters to promote Dash casino, 32Red Poker and 32Red Mobile, with 32Red Bingo to follow shortly. All affiliates can earn up to 35% commission across 32Red’s gaming products, prompting Quayle to add, "Our affiliate partners have always enjoyed competitive rates of commission in an online platform conducive to generating big commissions. NetRefer is the next step in retaining that record and is robust and flexible enough to allow the programme to grow further and adapt to an ever-changing gaming world."

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