The affiliate programme behind the award-winning 32Red Online Casino adopts leading affiliate technology.

32Red Plc confirms their affiliate program – 32Red Affiliates – has invested in substantial technological improvements that have enhanced both the design and system mechanisms of their affiliate programme. The overhaul is being hailed by the Gibraltar-based gaming firm as the biggest transformation the programme has ever undergone.

The winner of the Best Affiliate Programme in 2005, 32Red Affiliates has a reputation for pioneering in the gaming industry according to 32Red spokesman and Head of Marketing, Mark Quayle. "The change to 32Red Affiliates shows our commitment to our partners. In providing them with the best, most advanced platform in the industry we give them every opportunity to optimise their campaigns and to generate more commission."

Powering the update is the industry leading NetRefer – the affiliate software solution behind some of gaming’s biggest names. Features include reports that track banner impressions and clicks, recommending banners based on those figures from across the network to boost player conversion and helping generate more revenue for affiliates – plus an array of other statistical information and useful administrative tools.

In addition to the award-winning 32Red Online Casino, 32Red Affiliates also allows webmasters to promote Dash casino, 32Red Poker and 32Red Mobile, with 32Red Bingo to follow shortly. All affiliates can earn up to 35% commission across 32Red’s gaming products, prompting Quayle to add, "Our affiliate partners have always enjoyed competitive rates of commission in an online platform conducive to generating big commissions. NetRefer is the next step in retaining that record and is robust and flexible enough to allow the programme to grow further and adapt to an ever-changing gaming world."

32Red Online Casino announced today that Australian players can now enjoy playing in their home currency of Australian Dollars, further opening up the Australian market to 32Red’s award-winning casino service.

All players can now opt to play in Australian Dollars and enjoy the Best Casino award-winner’s many banking methods, including NETeller, Moneybookers and credit and debit card systems. As an official Barclays Merchant, Australian Dollar players can also be assured of quick and secure deposits and withdrawals at 32Red.

The Gibraltar-based online casino has a large international and Australian player base, despite being largely UK facing. Head of marketing for 32Red, Mark Quayle, said "With over 250 online pokies in our casino, as well as hundreds of other casino game classics, the addition of Australian Dollars was a natural development to our global growth." Adding, "Our Australian players are attracted to our reputation for delivering top casino games and bonuses in a trusted playing environment. I’m sure the addition of their local currency will be welcomed."

This news comes off the back of 32Red’s nomination for eGaming Review’s Casino Operator of the Year award for 2009, marking a good year all round for the casino having retained the Best Casino title in February, enjoyed unprecedented recruitment figures and a successful television advertising campaign.

32Red Plc CEO, Ed Ware, commented, "The introduction of Australian Dollars to our online casino ( 32Red Casino ) shows 32Red’s commitment to all our players and is a measure of how we listen their needs." Ware added that player currency is an important factor in their obligation to promote responsible gaming, "allowing players to play in their home currency lends the player an increased awareness of spend and budget, which is in line with our commitment to ensure players enjoy our casino responsibly."

32Red Online Casino is offering its biggest ever slots tournament worth €1.3 million in the Grand Slam of Slots

32Red, the award-winning online casino, has announced that it will be running its biggest ever online slots tournament this summer. The Grand Slam of Slots boasts a total prize pool of €1.3 million and a top prize of €1,000,000.

Slot tournaments first came to online casinos in 2008 as an entirely new way of playing online slots and have been popular ever since. Players join a tournament based on one of three online slot games which are available and play the slots as normal. However, instead of cash being awarded from certain combinations on the reels, players receive the equivalent payouts in points instead. The sum of these points establishes their position on a leader board which, when the slot tournament is finished, determines the amount of the prizepool the player receives. The higher up the leaderboard players finish the greater the prize. In this case, players in the Grand Slam of Slots battle for €1.3 million and can win €1 million for finishing in the top position.

Head of Marketing for 32Red, Mark Quayle, said, “The Grand Slam of Slots is one of the biggest gaming events we’ve ever been part of and is a great chance for players to experience these great games, the amazing Tomb Raider* online slot and become the first slot tournament millionaire in the process.”

He added, “There are 481 winning places in addition to the massive €1,000,000 top spot, where players can win runner-up prizes worth up to €50,000. That means a ticket to the Grand Slam of Slots has a 20% chance of being a winner. In true 32Red style we’ve added 32 €1,000 bonus prizes that will keep the tournament exciting and competitive throughout the leaderboard and not just at the top. Players can even pickup a €1,000 prize in 8328th place.”

Tickets to Grand Slam of Slots are not available to buy; instead 32Red Casino will be offering competitions, leaderboards and more to allow players to secure their seat. The final will take place over 9 days between Friday the 23rd October and Monday November 2nd which allows for an unlimited number of rebuys. Quayle pointed out, “Rebuys are going to be pivotal to anyone serious about hitting one of the bigger prizes. The opportunity for more credit and time will boost leaderboard scores and could be the difference between finishing below the payment threshold or in the money. For those wanting to practice their slot tournament skills, 32Red runs daily tournaments and even free slot tournaments from inside their online casino.”

*Lara Croft, Tomb Raider, the Tomb Raider logo and Core are trademarks of Core Design Ltd. All rights reserved.

About 32Red Plc:

32Red is the six times winner of the Best Casino title awarded by watchdog and player advocate, Casinomeister. 32Red is renowned for providing industry-leading levels of support to players. Over 80% of 32Red’s players are from the UK and 32Red is licensed and regulated by the Government of Gibraltar. The Company operates 32Red Casino, 32Red Poker, 32Red Mobile, 32Red Affiliates and Dash Casino. 32Red Casino is committed to responsible gambling and ensures the company adheres fully to UK law.

32Red Online Casino to Accept PayPal

32Red Plc – the company behind the multi award-winning 32Red Online Casino based in Gibraltar – today announced that it would be accepting deposits and withdrawals using PayPal, adding to the numerous secure banking options currently available to 32Red players.

PayPal is the UK’s favourite online payment service, with 21% share of consumer internet payments . Offering safe, fast and easy payments to over 73 million active account holders worldwide in 19 different currencies, it is viewed as the faster, easier way to pay online. The addition of PayPal to 32Red’s banking options will help current players deposit and claim their winnings more easily and open up joining the Best Casino winner to thousands of potential new players.

Operations Director, Pat Harrison, said: “32Red strives to make joining and playing our gaming products as simple and as convenient as possible. The addition of PayPal to our banking methods will allow players to manage their finances, deposit and withdraw easier than ever before. We’re positive that our strategic alliance with PayPal will also mean we will introduce more new players to our Best Casino service this year.”

PayPal operates by the addition of funds to accounts by bank cards and directly from banks. The sum can then be used to purchase chips at 32 Red online casino for example without the players having to submit any personal bank details. Winnings will then be deposited back into the PayPal account and withdrawn back to the users’ bank should they wish. It is considered by many to be the ultimate digital wallet. 32 Red Casino is featured on PayPal Casinos

Swansea City Football Club Announce Sponsorship Deal with 32Red Online Casino

32Red Plc and Swansea City FC announced today a partnership that will see the award-winning online gaming firm become the South Wales club’s official shirt and gaming sponsors.

The two-year sponsorship deal will see the 32 Red logo placed on the front of the Swans’ home and away shirts, while the Gibraltar-based company will also become the club’s official online gaming partner.

32Red Online Casino offers players over 350 unique casino games and a choice of welcome bonuses and monthly rewards. The poker site provides thousands of poker tables where players can enjoy games of Texas Hold’em, Omaha poker and more in addition to online bingo and a mobile phone casino.

The deal also reverses the current trend where an increasing number of professional clubs are failing to secure shirt sponsorship in today’s difficult financial climate. Swansea City’s vice-chairman, Leigh Dineen, was delighted to secure 32Red Casino as club sponsor, especially as 32Red’s previous shirt deal was with Premier League Club Aston Villa.

“It shows how far the club has come,’’ explained Dineen. “32Red were talking to a number of other football clubs, including some in the Premiership, about shirt sponsorship; but we are delighted to become their chosen partners in football. We are now a Championship club with a Premiership sponsor – and that’s something we are very proud of.”

Dineen added, “It was also encouraging to see a number of companies express an interest in becoming our main sponsor. There were some very interesting discussions over the course of last season, but 32Red was without doubt the best deal for us. It is a modern company with global reach; has pro-active ideas and will help us spread the Swans message to the international stage. We are really excited about working with them and I’m sure we will make a great team.”

The deal also represents an exciting and potentially lucrative opportunity for the club to share revenue drawn from 32Red’s online casino, poker and betting services. The club will be announcing some exciting initiatives on this link for its official website and supporters’ on July 1.

Ed Ware, CEO of 32Red, said: “We are thrilled to be partnering with Swansea City, one of the most exciting clubs in the Championship. Swansea has become a highly progressive team over recent seasons and we are looking forward to an exciting time as the club’s main sponsor.”

“The deal means we will once again raise our profile throughout the UK by becoming part of the football scene. And, thanks to the increased media coverage of the Championship, we expect our tie up with the Swans to deliver significant interest in our award-winning online casino.”

The sponsorship deal was facilitated with the help of Jim White and his commercial consultancy company, The Changing Face, and David Little of Magrath and Co in London. Both are avid Swans fans.