Over the past few years, socializing online has become very important to millions (if not billions) of people. Both Facebook and Twitter have seen to these, with a few more social media also trying their luck. But apart from an inherent need to share online, these users have also become increasingly mobile in their tastes. Certainly technology such as the smartphone, has made this more possible, and just as much fun. Now with online gambling becoming so popular, the need to share while we have a little flutter on a casino game, has also boomed.

Human beings are social animals by their very nature. We love communicating with one-another – Tweeting about the book we are reading, sharing with Facebook friends whatever is on the menu for dinner. It seems odd that online gambling and social media have become bedfellows, but they have.

Online bingo has always been known for the fact that the socialising is fun. But not only that, like-minded people play together, made friends, stay in touch and play a soft gambling game. Today this gaming and social activity has extended to many other gambling games, so, people now play games and chat simultaneously to other lovers of these games. The fact is that doing this by mobile media has become absolutely normal, and right now a social, mobile gambling boom is being seen!

Of course the reason why this form of socializing and wagering at the same time has become so popular, is because it is just so easy to do, and people love being winners. It is unlike that growth in this marketplace will stop anytime soon. More and more people are getting smartphone savvy, and realising that a lot more than making a telephone call can be done with these phones. It has even been predicted that smartphone sales will way outstrip that of desk-tops and lap-tops very soon.

Zynga is an example of a mobile an online games developer which has had huge success together with Facebook as its platform, but they are also seriously getting involved with developing mobile gambling games. In fact many once-social games only companies are talking about monetizing their games.

Once Zynga Poker was the benchmark for just about every social gaming company based on its Facebook success, and it will be fascinating to see what the future holds for the company. They have a massive reach in the social gaming marketplace, and they also employ some exceptionally experience developers who know that that marketplace wants from a social gaming perspective.

While Zynga appears to have reached critical mass in recent times, and is not performing very well financially, by monetizing their gaming offering, this might turn things around. Certainly if they succeed, again they will be the benchmark for other players who are interested in getting into the mobile/social gambling game. Experts are saying that the Facebook game bubble has burst, so, we wait with baited breath to see what becomes popular next.

One thing we can be certain of is that whatever it is, it will be mobile.