The British bookmaker William Hill has very strong ties with various sporting associations, and quite rightly too. They make their money from sports-betting, but have a very strong online presence, not only in sports-betting, but for bingo, spread, betting, casino games and even online poker. Online gambling and sports-betting firms in particular have a long history of sponsoring sports teams, but this time William Hill has gone really big and is supporting an entire association – William Hill will become an "official supporter" of the national Scottish team, after signing a two year agreement with the Scottish Football Association.

William Hill’s Chief Marketing Officer – Kristof Fahy – says these are exciting times in football and they are extremely excited to be involved with the Scottish National team. The road to Rio is on, so, not only does the sponsorship agreement strengthen their ties with football in Scotland, they also get to jump aboard the Road to Rio bandwagon. The 2014 FIFA World Cup will be held in this World-class Brazilian city. The William Hill Scottish Cup is already sponsored by this firm, and they serve as the Scottish Premier League’s (SPL) official betting partner.

Obviously William Hill would love to see of the Scottish side go all the way to a place (if not the top) in the 2014 World Cup finals. But one thing it is going to be, is a fascinating journey.
Campbell Ogilvie, who is President of the Scottish Football Association is in turn delighted to have Will Hill as their official sponsor – heck they need all the help they can get – but the brand has already showed robust commitment to Scottish football, so this is not a new in-road for them. The online gambling company seriously are one of the biggest Scottish football supporters. This new sponsorship merely cements their position as such even more.

The agreement comes into force with immediate effect; in fact we expect they have had the new shirts made already! William Hill receives a whole host of sponsorship rights; these include; branding, hospitality, advertising, and exclusive content and imagery.

It is interesting to note that this British Bookmaker is also one of the sponsors of the English Football Association, but there is no conflict of interest. They have served as an official supporter of the England side and FA Cup in the past, and will continue to do so till the end of the FIFA World Cup in 2014.

After England’s dismal performance at the 2010 FIFA World Cup, let’s hope that the Scottish side can show them a thing or two this time. There was massive debate after England was sent home – about whether or not this team had become too spoiled by their mind-blowing earnings, and had somehow come to the conclusion that when they were playing for their country, they had the right to underperform. Let’s hope things have changed somewhat, and there will be a different performance in 2014.

Sports betting site Onebooker puts its money where its mouth is by launching an analysis of the betting tips shared by their team of expert sports betting writers in order to prove that their tips are the best.

If you are fed up of reading worthless tips from so-called "experts" that aren’t prepared to put their money where their mouth is, then check out Onebooker.

With a team of knowledgeable sports pundits sharing their best betting tips, Onebooker is the place for the latest betting tips on all of the major sporting events. Why? Because Onebooker’s tipsters really do put their own cash on the line on each and every one of their tips.

Studying recent tips by Onebooker writers, a clear picture emerged. Excluding the most extreme percentages, the variance of success, from the experienced sports betting team was over 40%.

Michael Simpson at Onebooker commented: "Our tipsters are highly motivated to pick the best betting tips and they are all experts in their fields, so we were really surprised so see such a variety in the results."

"We’re closely monitoring this and will be publishing the results on our blog along with the winnings accrued – and then we will be inviting betting experts to take our experts on and see if they get a better hit rate!"

In total, Onebooker tipsters, made 627 tips, 305 of which were successful with 20 void or refunded.

In September and October alone, Onebooker’s tipsters enjoyed a 17pt profit from 67 tips, representing a 14% ROI.

Throughout the year, the team of international tipsters will be under constant review and, because of the confidence that Onebooker has in its experts, their results will be published through regular updates on the blog.

Onebooker tipsters stand by their tips, with the team of pundits picking up bonuses for every winning tip that they make. Quite simply, the more that you make from your bets, the happier they are.

The result of this approach is that Onebooker tipsters, and therefore Onebooker subscribers, enjoy significant betting success.

To get the latest tips from Onebooker’s experts and to put their knowledge to the test for yourself, visit Onebooker or sign-up to the newsletter to get free tips send directly to your inbox.

Coral, the sports betting brand of Gala Coral Group, has joined forces with online betting and gaming software specialist, Geneity, as part of a multi-million pound investment to further enhance customer experience across its retail, online and telebetting channels.

Geneity’s cutting-edge ‘GenBet’ sportsbetting platform has successfully been integrated into Coral’s existing account management system allowing its customers the possibility to use a single account, across online, mobile, retail and telebet channels. GenBet’s ‘single point of data receipt’ allows Coral to offer consistent betting opportunities across all channels so customers can use whichever channel they prefer for each sport or event, making their Coral experience a seamless and enjoyable one.

Geneity’s software also powers Coral’s recently relaunched website, which now features enhanced Live Betting functionality allowing the bookmaker to manage live events more efficiently while offering customers both a richer experience and more in-play betting options. Unique personalisation of preferred markets is an additional key feature.

Damian Cope, Chief Information Officer of Gala Coral Group, said: "Our objective was to replace our previous system with a solution that provided our customers with a first class, multi-channel, sports betting product. We also needed to ensure that the new product provided the necessary flexibility to allow Gala Coral’s expert internal odds compilers and trading team to rapidly react to events and create new betting opportunities across our 1,600 betting shops, via telebetting and online/mobile. Working closely with the hugely experienced team from Geneity we succeeded in creating a solution that was right for both our customers and our employees alike."

He added: "We have already received significant positive feedback from our customers regarding the specific enhancements that are now being offered on Coral.co.uk thanks to the new GenBet Platform. We’re looking forward to working closer with Geneity in the future on further enhancing the betting experience of our customers."

Will Slater, Managing Director of Geneity said: "We’re proud Coral chose GenBet as the basis for their next generation multi-channel betting platform. The success of the project was made possible by close collaboration and making use of the significant expertise residing in both companies, we look forward to the continued growth of this relationship and the ongoing development of the GenBet platform"