Gaming software developer, Playtech, has just announced its acquisition of Ash Gaming. Playtech is already providing software solutions to a massive part of the online gaming industry and is one of the top suppliers of online gaming software. They have acquired Ash Gaming for a total of £23 million with the first £15.5 million being paid straight away and a further £7.5 million being paid over the next three years. The online gaming giant has been making acquisitions of online gaming companies throughout the industry and their latest deal takes the total to 11 acquisitions including 4 in 2011.

Playtech said that the acquisition "Enhances Playtech’s wholly-owned content library and value chain economics; complements Playtech’s technology leadership with additional premier content capability." The Playtech CEO Mor Weizer added that, "We see this as complementing our strategic actions by ensuring class leading content alongside our leadership in technology. Together this makes a powerful combination and by owning significant games content we will maximize both revenue and earnings across the value chain. In newly regulated markets both in Europe and other territories such as Canada, Ash Gaming’s content is set to gain considerable traction."

With Ash Gaming now a part of the Playtech empire it is expected that the online gaming firm will be able to increase the quality of the online gaming options that they provide to front end online casinos. Playtech is already well known for providing superior products to the online casino industry. Ash Gaming was founded in 2002 and specialises in innovation within the online gaming sphere.

This is good news for players at William Hill, which is powered by Playtech, as this means that their games are going to soon be seeing the innovations that Ash Gaming has become famous for. Players can expect to find that their favourite games are going to be even more fun to play in the near future.

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In line with Winners’ vision to become the ultimate online destination for gaming enthusiasts with discerning tastes, the brand is expected to launch Winner Bingo, Sportsbook and Skill Games platforms in the coming months Winner’s game platforms are produced by software development giants, Playtech. Mor Weizer, Chief Executive Officer of Playtech, commented: "Playtech welcomes Winner to our licensee network. We are pleased to be offering Winner our entire portfolio of industry leading games across all of Playtech’s platforms and look forward to a strong and successful future partnership."

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