Multi- millionaires and even multi- billionaires have been made by the online gambling industry, and here we do no refer to players who have won big money. Although more than a few online multi-millionaires have been made when playing these games, the real winners are the people who dared to take a gamble, and offer casinos, bingo clubs, poker rooms, and sports-betting websites online.

Social gaming is a category that has long been popular online, but this popularity has recently expanded in to the online gambling arena. Basically this means that gambling-type games are being played on social media websites, and social media gaming designers are delving into the gambling genre. One of the latest of these social gaming developers – Playtika – has joined in the fray.

This Tel Aviv based developer is not to be confused with Playtech, also an Israeli-based online gambling game developer. Playtika aims to allow fans of their games a taste of what it might be like to enjoy gambling online, but at this point only for fun. In other words games will be developed in demo” mode where real money is not exchanged!

They are already creators of some of the most widely played social gaming titles – over five million people play these games daily – from one-hundred and ninety countries. Their online video slot title – Slotomania – is the current jewel I n the crown – introduced in 2010. It became an almost immediate hit, and immediately a big hit with web-based gaming enthusiasts. Its execution was soremarkable that Interactive Entertainment giant Caesar’s snapped it up just one year later. They became a 51% shareholder of the company in 2011, and we all know how big Caesar’s is.

Despite the fact that Caesar’s is a gambling brand, they are also predominantly a US land gambling brand. There are still currently all kinds of regulatory issues regarding the legality of Internet gambling in this country, so, Playtika, and their new major partner do not offer slots where money is involved. These games are considered to be normal online apps where the player accumulates points to earn virtual rewards.

Obviously there has to be some (rather large) money it in the system, or CIE would have never become involve. So, players effectively enhance their “freemium” gaming experience, by purchasing upgrades, but no player expects to win money. Playtika has essentially become Caesar’s Interactive Entertainments’ lynchpin in the social gaming industry. They even have taken the title of “largest in the world”, away from Zynga.

Virtually every industry operating today has an online presence. If they did not, they would not be able to tap into the online shopping phenomenon. Online shopping is a trending phenomenon that has experienced exponential growth. Of every online business known to man, one of the industry’s that has been the most successful, has been the online gambling space.

We are able to gamble on anything online. Take a punt on a favourite team or horse, or even on virtual horses; play bingo, slots, casino table games, poker, buy lottery tickets. The lot! The online casino business has made the gamblers world so simple it is not even funny – the world quite literally has become their oyster.

People in all walks of like, from every race and culture imaginable, have throughout history, loved to take a gamble. It is inherent in human nature, and one of the ways adults play. Essentially gambling is done for fun, and although some people do get addicted, it pays to note that people are the problem, not online casinos, nor the games that are on offer. A mature, stable person knows when to stop, and understands the concept that winners know when to stop.

Gambling is fun. It is a form of entertainment that taps into both our winning, as well as gaming fantasies. Games – especially slots have been themed on just about every pop-culture archetype, and therefore offer something for everyone. There are Avenger, Thor, Hulk, Batman, and Lord of the Rings slots. We have yet to see Twighlight slots, but don’t believe that this theme is off the drawing board. Tons of vampire themed slots are on offer daily at hundreds of casinos.

Whatever theme titillates the player can be found online, with major software developers paying in the millions for licence agreements with movie studios. Universal for example, has recently agreed to a licensing deal for the Jurassic Park Trilogy. Microgaming managed to land that. They cash in on the most exciting ideas, so, that we can cash in on them too. Star Wars has made its appearance in the form of a slot form, and we have already mentioned Lord of The Rings, you don’t have to take my word for it. Simply get to your nearest online casino, and see for yourself.

Do, do yourself a favour however and make sure your chosen casino is powered by Microgaming, Playtech, or the wonderful Net Entertainment. The world is your oyster in terms of game choices, and who knows what you might win.

The very first time we saw Net Entertainment (NetEnt)games and websites, it was hard not to believe that this online gambling, gaming developer was not going to do big things. They have since divested themselves of operations in this field, to concentrate on development as well as turnkey solution for the industry from a back office perspective. Dropping the gambling website business meant ridding themselves of “conflict of interest” issues, and they have gone from strength to strength since then. Every operator who is anybody should want NetEnt games on their websites.

Already an award winner, this prominent Swedish software provider for online casinos has landed a hat-trick at the recent EGR B2B Awards. Any player in this industry wants these prestigious awards in their trophy cabinet, and NetEnt took three! These awards are:

• Innovation in Slot Provision
• Innovation in Mobile
• Mobile Supplier of the Year

This company’s commitment in the development of a top-notch mobile platform has paid off, for sure. “Touch” (the mobile platform) is thought to be the best in the business, and the awards it has won contests to that. The online gambling audience is now more sophisticated than ever before, and amore players move to the convenience of mobile to play on the go, NetEnt products adapt to this growing demand. Players want quality mobile casino games, and quality is what they get.

The Award for innovation in slots provision is highly commendable too – if you have not seen their great games – do yourself a favour and check out: Jack and the Beanstalk, Gonzos Quest, BloodSuckers, Egg-o-matic, Zombies, Starburst, Evolution, Jack Hammer…there are just so many to choose from.

Per Eriksson – the President and CEO of Net Entertainment, was understandably thrilled to share this good news with the industry. He said that "Innovation is at the core of everything we do and these three prestigious industry awards are a product of all the team’s hard work." He also commented that their team had been focussing heavily on mobile development during the past eighteen months, and this focus had paid off.

Mobile is without any shadow of a doubt a high growth area, and being regarded so highly at the EGR B2B Awards will only stand the brand in good stead for a very good future. These awards recognise achievements across all e-gaming segments, including networks, payment solutions, IT and infrastructure, mobile gaming, software, and so on.

Whilst speaking of Net Entertainmednt, you might also be interested to know that another recent BIG win took place on Mega Fortune™. It paid out a handsome prized of €5.3 Million at BetVictor Casino during the May Bank Holiday weekend. This prize was the 4th biggest in their history.

Just in time for summer fun, Euro Partners is pleased to announce the release of 15 new casino gaming titles. These games are now available in all Euro Partners casinos including Europa Casino, Casino Tropez, and Titan Casino. Included amongst these new releases are numerous online casino slots, arcade and roulette games.

Some of the standout titles are linked to popular movies such as the Pink Panther and Rocky. In the Pink Panther game, players encounter the infamous cool cat as they spin their way to jackpots. The Rocky game, on the other hand, features the full cast of familiar characters including Ivan, Tony "Duke" Ever, and of course, Rocky Balboa himself. Players who manage to spell out R-O-C-K-Y across the reels win 5X their total bet.

Other exciting new slot machine games include the adorable Penguin Vacation and the compelling Punisher: War Zone. Penguin Vacation is a particularly appropriate summer title as the icy habitat of the tuxedoed birds whisks players away to cooler (virtual grounds). For players looking for something a little less cute, a lot more action packed, Punisher: War Zone, a lean mean killing slot machine, is the perfect choice.

In terms of other casino game types, the newly released Premium Roulette games (such as Premium Roulette Pro and Premium American Roulette) come highly recommended, especially the multiplayer versions of the casino classic.

"Summer is a great time to introduce new games to players," commented Euro Partners Marketing VP Marc Kenigsberg. "In general people are in the mood to try fun and exciting new things, and with these great new casino game titles, our players are sure to be thoroughly entertained."

Titan Casino, Europa Casino, and Casino Tropez slot machines and other new casino games can be accessed by downloading the free casino software directly from any of the aforementioned sites.

GamblingIn.co.uk is a popular internet portal used as a one stop shop for online gambling fans; in particular fans from the UK. Being UK specific allows for the edge they require to offer members the best, most up-to-date and beneficial information pertinent to their online play. This site is now eCOGRA approved offering additional support, benefit and security for both hardcore and fun seeking gamblers.

eCOGRA is a player protection, industry standards based organisation, they operate out of London and are a non-profit organisation. The aim of this organisation is to perfect frameworks for best practice in operation and other areas of concern for consumers. They are a consumer protection service and sites certified under the seal of eCOGRA have met and adhered to highly specific criteria.

The chief aim of eCOGRA is to certify gambling sites and subsidiary operations which comply with the maximum standards of responsible and fair gambling. They are also tasked with auditing for fairness which expands its scope of service to professional management and superior operating standards. They currently have 70 leading online gambling operators, 145 online gambling sites, and 25 leading software companies that they work with on an ongoing basis. The eCOGRA Safe and Fair seal ensures continuous monitoring at the highest industry levels. Services include:

• Operators’ Safe and Fair Seal
• Certified Software Seal
• Payout and RNG Reviews
• Accredited Testing Agency and Independent Auditor
• Affiliate Trust Seal
• Reputable Portals Seal
• Quality Assurance

GamblingIn.co.uk is a premier portal for UK gambling offering access to special bonuses, reviews, news, and technology updates regarding UK online casinos, poker rooms, bingo halls and sports betting sites.

Spending in excess of £700 million per annum is taking place at UK online gambling sites. This figure is expected to grow to as much as £1.6 billion during 2010 and gambling sites are giving away a great deal of money to secure favourable custom.

Membership of GamblingIn.co.uk guarantees only the best referrals of online gambling sites – a sure fire way to ensure the best possible UK online gambling experience. Although GamblingIn.co.uk is not responsible for the actions of these sites, their recent eCOGRA approval means they may be used with absolute confidence and that every site advertised is reputable as well as meets the very best standards.