Ladbrokes is to unleash excitable Italian football commentator, Tiziano Crudeli, as the face of its new advertising campaign for the start of the football season. The campaign, called "Game On!", conveys the excitement that betting elicits and is the first advertising work by Ladbrokes" new lead creative agency SapientNitro.

Tiziano Crudeli is a cult commentator in football circles for his undisguised support of AC Milan and comical displays of football passion. "Game On!" captures Crudeli at his frenzied best and lets viewers experience the excitement that Ladbrokes" products deliver.

The "Game On!" ads break this weekend, as the 2011/12 football season gets under way on August 6th.

The ads see a delirious Crudeli celebrating at incongruous moments in a football game, such as corners and yellow cards, when Ladbrokes" Bet In Play app delivers live results against live odds.

The 30-second executions are designed to reflect the excitement of Ladbrokes In-Play Betting product during a match. Elements of the advertising, such as the Jumbotron display seen behind Crudeli, will change each ad break to show real-time live odds on-screen.

SapientNitro worked with director James Griffiths at Moxie Pictures, who is renowned for his ability to capture natural and believable comedy in feature films and TV (Episodes, Free Agents) and commercials work (BT, VW, Barclays).

The "Game On!" TV ads are part of a fully integrated campaign by SapientNitro, which is Ladbrokes" digital technology and experience partner. "Game On!" will also run on online interactive ads, in which Crudeli explodes with excitement as the user places their bet.

In-store communications and promotional activity using the "Game On!" theme rolls out to 2500 Ladbrokes outlets this week.

Malcolm Poynton, Chief Creative Officer at SapientNitro, says: "Game On! is much more than just an ad campaign, it captures all things Ladbrokes. In Tiziano we have a loveable, infectious, always turned-up-to-11 expression of the excitement Ladbrokes deliver. Game On! puts the product at the heart, giving viewers a taste of that excitement and calling for a response, then and there, by broadcasting live odds. In Tiziano"s words, In-cred-i-bile!"

Ladbrokes is offering affiliates who are part of the Income Access network a bonus for extra traffic they send in December. Just send 10+ players and get a 10% rev share added to January commissions!

Ladbrokes is ushering in the New Year by offering affiliates who are a part of the Income Access network a chance to capitalize on the traffic they send to Ladbrokes in December. Affiliates who send extra players to the Ladbrokes Casino during the month of December will be seeing extra revenue share percentages added to their January commissions.

Affiliates of the Ladbrokes affiliate program

An affiliate who send 5+ players in December will earn an added 5% revenue share on their January commissions. Moreover, those who send 10+ players will be earning an added 10% revenue share on January commissions from traffic sent in December.

"This December promotion is designed to get affiliates excited about ending the year in a big way," said Andy Scott, Casino Affiliate Executive, from Ladbrokes Casino. "It’s a great way for affiliates to earn some additional commissions following the holiday season and sets a strong momentum to start 2010."

As members of the Income Access network, Ladbrokes is able to offer its affiliates a complete service, including software that tracks campaign statistics, communication tools, multi-language support and multiple resources for affiliates and operators to closely monitor their marketing campaigns.

About Ladbrokes

Ladbrokes is a world-wide leader and innovator in betting and gaming with a heritage that stretches back all the way to 1886. Ladbrokes Casino offers the most progressive jackpots on the Web and offers players four new games every month.

About Income Access

As a leader of the iGaming industry, Income Access is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 80 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet and Bingo.

Ladbrokes Casino and Lara Croft to Host the Biggest Online Slot Tournament with a Recession Beating One Million Euros Prize

Ladbrokes Casino is excited to announce that it will be playing host to the biggest ever online slot tournament with a staggering one million Euros first prize through the popular Tomb Raider* slot game. The Tomb Raider tournament will take place between October 23rd and November 2nd so Lara Croft and slot gaming fans should register at Ladbrokes Casino to discover how they can be a part of the action.

Ladbrokes Casino will be running a number of Tomb Raider competitions and qualifying games between July and October to fill the seats at one of the most hotly anticipated slot tournaments of all time. Simply register at Ladbrokes Casino to be in with a chance of becoming a millionaire at what is already being talked about as the ‘Grand Slam of Slots’.

Charlie Goodenough, Head of Marketing, Ladbrokes Casino: “It is fantastic to be part of such a big tournament and someone is guaranteed to become the first online slot tournament millionaire. The Tomb Raider slot game is one of our most popular games because it is simple yet fun to play and adding a million Euros into the mix makes it even more exciting!”

The Tomb Raider tournament will have a prize pot of over 1.2 million Euros and over 400 finalists will be guaranteed to walk away with winnings. Slot gaming fans can visit Ladbrokes Casino to get prepared for the big tournament by playing the free play Tomb Raider tournaments as well as trying their luck at any of the other 260 thrilling slot games.

*Tomb Raider, Lara Croft, the Tomb Raider logo, Eidos and the Eidos logo are trademarks of Eidos Interactive Ltd. All rights reserved

New No Deposit Casino Bonus form Ladbrokes Casino

New customer offer only

To celebrate the launch of new TV campaign Ladbrokes Casino offering £25 FREE to all players!

Claim today and you can play with £25 worth of casino chips with no deposit required.

To claim your free chips just follow the below steps:

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Two Microgaming Poker Network players have won a whopping $120,000 by hitting the Bad Beat Jackpot.

The two players from Ladbrokes, which has recently joined the Network, both hit four-of-a-kind hand, which is the requirement for Microgaming’s innovative Bad Beat Jackpot. Both players were on Bad Beat Table 1 and the stakes were $1/$2.

The Bad Beat Jackpot has been a mainstay on the Network since it began, the last Bad Beat Jackpot in poker was hit in October last year. A Bad Beat in poker is when you have a great hand, which is easily the favourite to win, but this is then beaten by another hand.

The Ladbrokes players’ alias Tjv1964 and alias Carrotkid, have both been playing regularly on Ladbrokes site for over two years. They have now reaped the benefits of the Microgaming Poker Network Bad Beat Jackpot, which is already growing again.

Nigel Blower, Head of Events and Promotions at Ladbrokes Poker comments, “It’s great to see that Ladbrokes players are already taking advantage of network promotions such as the Bad Beat Jackpot and reaping the rewards just six weeks after us joining forces with Microgaming.”

Microgaming is the world’s largest provider of poker, casino and bingo software. Since Ladbrokes joined the network in February this year, Microgaming’s Poker Network, which powers 40 of the world’s leading poker rooms, has continued to grow in strength and recently reached eighth position on Poker Scout’s prestigious ranking – leaving their competitors trailing behind.