Predictions regarding the popularity and expected growth of mobile gambling have been pretty spot-on. Even though this boom got started a little later than predicted, this was only because the ideas and innovation were ready before the technology was. Now ideas and innovation are totally tying in with technology, and as once was expected this is going to be the next big internet gambling wave of growth. Websites offering mobile gaming options are already showing proof of this, with leaps in profit margins in some instances of 300% and more.

The big prediction is that the mobile gambling channel with be a $100 Billion Market by the year 2017. Why should we believe any different when the evidence is all there. Every time we turn on the television there is an advert for gambling online, and now for the mobile version of these games too. Not only that, we see it spread across gigantic billboards, see it in newspapers (if we read these), and also in magazines. Mobile gambling is here, and it appears it is here to stay.

It really is of no surprise that this business is predicted to top $100 billion within the short space of just five years. But what is kit exactly that makes this form of gambling so appealing to so many people? Basically any savvy casino should offer the capability of mobile real money gambling to their customers – why? Because virtually everyone, throughout all income groups, social sectors, and demographic has access to a mobile phone!

Even granny and grandpa are on mobile today. We all take our mobiles wherever we go, and check them all the time. We take them to the bathroom, to work, to restaurants, into meetings, check them in bed, and the big thing is that we don’t just use them to check up on granny and grandpa, we use them to entertain us.

It has been speculated that nearly half of the mobile phone users for example in the UK – make use of a smartphone. The people who own them might not be that smart, but the phones definitely are. They can be used to connect to the internet, access Facebook, Google stuff, and people, are getting smarter, they are using their mobile devices to connect to the internet more regularly. This function was available, but ignored just a few years ago.

The big appeal for mobile gambling or any kind of gambling at all, is that people can win prizes. Imagine getting involved in a game or two when on the commute home from work, and winning a prize? Well, people are doing it all of the time! Who doesn’t like winning prizes – especially if it is money? And who hates having nothing to do on the commute from work home?
Yes, today you don’t have to get home, get dressed and then commute again to the bright lights of the casino. Mobile gambling has done this for us, it is safe, easy, convenient and a rewarding way for many to end their day with a little light entertainment.

While the word gimcrack might be a bit of a misnomer for devices such as iPhones, Androids and iPads, these portable devices are gewgaws of a sort. They are the latest zeitgeist for fans of fashion, and as a result are spreading all over the world. With the greater mobility, and fantastic technology, e-gambling activity is also increasingly on the rise.

Global Betting and Gaming Consultants (GBGC) are industry experts; it is their contention that the mobile industry is expanding rapidly. But they are not the only ones who see this, we can see it by just looking at how many online gambling firms are getting more and more mobile apps up and running, so, there must be a huge demand. We also see it in the numbers that the big companies such as William Hill, Paddy Power and others are releasing in terms of mobile growth. Honestly speaking, gambling analytics are great, but it is already clear we see increasing levels of demand.
Warwick Bartlett who is CEO of GBGC says that online gambling offers a good value for money entertainment option for millions of consumers. Something else we already know.

The powerhouses of online gambling are and have been enhancing revenues by adopting mobile gambling applications for a while; the evidence exists that what they are doing is good for business.
Smartphone gambling is transactional entertainment purely. Players are hugely excited by the fact that they can enjoy access to games with high prizes, switch from casino to casino with anonymity, and take advantage of great bonuses, as well as play lots of fun games. They also know that if they want a properly social casino experience, all they need to do is go to their nearest land casino. The online and live gambling business is two totally different channels; just with similar themes.

Betfair for example was one of the pioneers of mobile gambling, and they have reaped the benefits of their foresight – right from the beginning. They are the biggest online betting community globally – known as a betting exchange – and despite good earnings in the mobile market are showing a decline in share price. Core revenues for this company were up to £91.6 million, an increase of 13%, with the biggest growth trend showing in sports-betting. Apparently half of all their customers in the UK and Ireland have placed a bet by mobile during the first quarter of 2012. This is a volume of bet increase of a massive 114%.

It is like we said earlier, we just have to look at this type of performance and it becomes simple to draw the assumption that online gambling will go mobile for a large majority of fans. Rocketing revenues are not only being declared by Betfair; the biggest and many of the smaller brands in Britain and Europe are showing these increasing trends. Keep your eyes peeled too, there is strong evidence to suggest that things in mobile gambling are going to get a lot more interesting over the next couple of years.