The very first time we saw Net Entertainment (NetEnt)games and websites, it was hard not to believe that this online gambling, gaming developer was not going to do big things. They have since divested themselves of operations in this field, to concentrate on development as well as turnkey solution for the industry from a back office perspective. Dropping the gambling website business meant ridding themselves of “conflict of interest” issues, and they have gone from strength to strength since then. Every operator who is anybody should want NetEnt games on their websites.

Already an award winner, this prominent Swedish software provider for online casinos has landed a hat-trick at the recent EGR B2B Awards. Any player in this industry wants these prestigious awards in their trophy cabinet, and NetEnt took three! These awards are:

• Innovation in Slot Provision
• Innovation in Mobile
• Mobile Supplier of the Year

This company’s commitment in the development of a top-notch mobile platform has paid off, for sure. “Touch” (the mobile platform) is thought to be the best in the business, and the awards it has won contests to that. The online gambling audience is now more sophisticated than ever before, and amore players move to the convenience of mobile to play on the go, NetEnt products adapt to this growing demand. Players want quality mobile casino games, and quality is what they get.

The Award for innovation in slots provision is highly commendable too – if you have not seen their great games – do yourself a favour and check out: Jack and the Beanstalk, Gonzos Quest, BloodSuckers, Egg-o-matic, Zombies, Starburst, Evolution, Jack Hammer…there are just so many to choose from.

Per Eriksson – the President and CEO of Net Entertainment, was understandably thrilled to share this good news with the industry. He said that "Innovation is at the core of everything we do and these three prestigious industry awards are a product of all the team’s hard work." He also commented that their team had been focussing heavily on mobile development during the past eighteen months, and this focus had paid off.

Mobile is without any shadow of a doubt a high growth area, and being regarded so highly at the EGR B2B Awards will only stand the brand in good stead for a very good future. These awards recognise achievements across all e-gaming segments, including networks, payment solutions, IT and infrastructure, mobile gaming, software, and so on.

Whilst speaking of Net Entertainmednt, you might also be interested to know that another recent BIG win took place on Mega Fortune™. It paid out a handsome prized of €5.3 Million at BetVictor Casino during the May Bank Holiday weekend. This prize was the 4th biggest in their history.

All Slots Casino is one of the favourite online gambling brands for many UK, and European-facing fans of these real-money games. This b rand has also recently announced a sponsorship deal with the BETFUZE Mobile Platform, which makes them an exclusive partner with one of the most innovative software platform for mobile gambling. The new platform is expected to have launched by late Spring 2013.

Mobile gambling for real money, to win real money prizes, has become one of the trendiest ways to play these games online today. BETFUZE is actually a sports betting specialist developer, but the new mobile platform will facilitate the playing of online casino games, sports betting, and multi-player poker on the go.

As well as being sponsored by All Slots Casino, the new mobile platform will also be sponsored by some of the biggest names in the British biz. At this point in time the names being dropped are Coral, William Hill and Ladbrokes. But currently the deal between BETFUZE and All Slots is still exclusive.

David Brickman who is the VP of All Slots Casino, had to Say about the new deal – that they are proud to be partnered with a product that they know is one of the most innovative platforms they have ever had the pleasure of seeing. Not only for this brand, but mobile is going to continue to be one the strongest growth channels seen in the online gambling genre for years. It makes good sense to have a great mobile gaming platform.

They believe the product is cutting-edge, and will help redefine how players relate and interact with their on the-go gaming experience. Obviously the product will also fans of the site take their gaming with them wherever they go; to be played whenever the mood happens to take them.

The mobile platform concept was built together by both partners, and is destined to raise the bar in terms of technological advancement, as well as quality of design. Paul McNea who is CEO as well as co-founder of BETFUZE says that their sponsorship partners have assisted them to develop the most sophisticated platform if its type available world-wide today.

The technology however, is only one side of the story, what they are truly looking for is high levels of client engagement. Working with some of the leading UK and European gambling concerns has meant that they can ensure seamless integration across a wide range of systems. The BETFUZE system has evolved into a fusion of facts, sentiment, contextual detail, and a wide range of diverse data to offer the player a techno rich, friendly user experience. Personally speaking, we can’t wait to give it a whirl.

We have been seeing some incredible growth figures for the mobile gaming sector of the online gambling industry. It has become obvious that this sector has grown so fast and so quickly, due to the fact that mobile technology now offers the capability of entertaining gamblers on the go. Increased smartphone use is one of the biggest heralds for this boom, and mobile-friendly online casinos are taking advantage of the feeding frenzy.

Some pundits of this industry are telling us that the mobile gambling marketplace will be worth more than $100 Billion by the year 2017. This could be more, but online gambling concerns are banking on sharing $45 Billion in profits, if the market reaches this figure. As one can imagine, some serious business people are looking at this business rather seriously.

Now that smartphones and tablets have been blamed as being the key drivers for this increasing trend, researchers have been taking a look at these users. Currently in the UK alone – 62% of the population are in possession of a smartphone. This is an increase of 14.2% since October 2011. Combine this use with the fact that gambling online has also grown, and we see that the mobile sector is responsible for a massive amount of virtual gambling spend, and it is they who are sparking increased profits for operators. In fact the fastest growth sector has been seen in online, and in-play sports betting by mobile.

Currently 15% of the entire gambling sector of the UK is driven by mobile gamers. A smartphone or tablet is eminently portable, much more so than a laptop ever was. The smaller these devices are, the more desirable they are, and much of a smartphone is taken up by screen. This makes it easy to use to access a game, and the game is easily seen, with superior graphic quality.

We have mobile banking apps too, so, it hasn’t taken long for gambling operators to work out mobile payment systems for playing these games for real money, and winning real money prizes too.

Gone are the days where we had to get dressed up, travel, and pay through the neck to have a night out in a casino. We take our mobile phones wherever we go, so wherever we are is our mobile casino. Games and many apps are free to download, can be played for free or real money, and casinos offer a ton of incentives to get us to play these games. They even give away free money.

Over the past few years, socializing online has become very important to millions (if not billions) of people. Both Facebook and Twitter have seen to these, with a few more social media also trying their luck. But apart from an inherent need to share online, these users have also become increasingly mobile in their tastes. Certainly technology such as the smartphone, has made this more possible, and just as much fun. Now with online gambling becoming so popular, the need to share while we have a little flutter on a casino game, has also boomed.

Human beings are social animals by their very nature. We love communicating with one-another – Tweeting about the book we are reading, sharing with Facebook friends whatever is on the menu for dinner. It seems odd that online gambling and social media have become bedfellows, but they have.

Online bingo has always been known for the fact that the socialising is fun. But not only that, like-minded people play together, made friends, stay in touch and play a soft gambling game. Today this gaming and social activity has extended to many other gambling games, so, people now play games and chat simultaneously to other lovers of these games. The fact is that doing this by mobile media has become absolutely normal, and right now a social, mobile gambling boom is being seen!

Of course the reason why this form of socializing and wagering at the same time has become so popular, is because it is just so easy to do, and people love being winners. It is unlike that growth in this marketplace will stop anytime soon. More and more people are getting smartphone savvy, and realising that a lot more than making a telephone call can be done with these phones. It has even been predicted that smartphone sales will way outstrip that of desk-tops and lap-tops very soon.

Zynga is an example of a mobile an online games developer which has had huge success together with Facebook as its platform, but they are also seriously getting involved with developing mobile gambling games. In fact many once-social games only companies are talking about monetizing their games.

Once Zynga Poker was the benchmark for just about every social gaming company based on its Facebook success, and it will be fascinating to see what the future holds for the company. They have a massive reach in the social gaming marketplace, and they also employ some exceptionally experience developers who know that that marketplace wants from a social gaming perspective.

While Zynga appears to have reached critical mass in recent times, and is not performing very well financially, by monetizing their gaming offering, this might turn things around. Certainly if they succeed, again they will be the benchmark for other players who are interested in getting into the mobile/social gambling game. Experts are saying that the Facebook game bubble has burst, so, we wait with baited breath to see what becomes popular next.

One thing we can be certain of is that whatever it is, it will be mobile.

Predictions regarding the popularity and expected growth of mobile gambling have been pretty spot-on. Even though this boom got started a little later than predicted, this was only because the ideas and innovation were ready before the technology was. Now ideas and innovation are totally tying in with technology, and as once was expected this is going to be the next big internet gambling wave of growth. Websites offering mobile gaming options are already showing proof of this, with leaps in profit margins in some instances of 300% and more.

The big prediction is that the mobile gambling channel with be a $100 Billion Market by the year 2017. Why should we believe any different when the evidence is all there. Every time we turn on the television there is an advert for gambling online, and now for the mobile version of these games too. Not only that, we see it spread across gigantic billboards, see it in newspapers (if we read these), and also in magazines. Mobile gambling is here, and it appears it is here to stay.

It really is of no surprise that this business is predicted to top $100 billion within the short space of just five years. But what is kit exactly that makes this form of gambling so appealing to so many people? Basically any savvy casino should offer the capability of mobile real money gambling to their customers – why? Because virtually everyone, throughout all income groups, social sectors, and demographic has access to a mobile phone!

Even granny and grandpa are on mobile today. We all take our mobiles wherever we go, and check them all the time. We take them to the bathroom, to work, to restaurants, into meetings, check them in bed, and the big thing is that we don’t just use them to check up on granny and grandpa, we use them to entertain us.

It has been speculated that nearly half of the mobile phone users for example in the UK – make use of a smartphone. The people who own them might not be that smart, but the phones definitely are. They can be used to connect to the internet, access Facebook, Google stuff, and people, are getting smarter, they are using their mobile devices to connect to the internet more regularly. This function was available, but ignored just a few years ago.

The big appeal for mobile gambling or any kind of gambling at all, is that people can win prizes. Imagine getting involved in a game or two when on the commute home from work, and winning a prize? Well, people are doing it all of the time! Who doesn’t like winning prizes – especially if it is money? And who hates having nothing to do on the commute from work home?
Yes, today you don’t have to get home, get dressed and then commute again to the bright lights of the casino. Mobile gambling has done this for us, it is safe, easy, convenient and a rewarding way for many to end their day with a little light entertainment.