While the word gimcrack might be a bit of a misnomer for devices such as iPhones, Androids and iPads, these portable devices are gewgaws of a sort. They are the latest zeitgeist for fans of fashion, and as a result are spreading all over the world. With the greater mobility, and fantastic technology, e-gambling activity is also increasingly on the rise.

Global Betting and Gaming Consultants (GBGC) are industry experts; it is their contention that the mobile industry is expanding rapidly. But they are not the only ones who see this, we can see it by just looking at how many online gambling firms are getting more and more mobile apps up and running, so, there must be a huge demand. We also see it in the numbers that the big companies such as William Hill, Paddy Power and others are releasing in terms of mobile growth. Honestly speaking, gambling analytics are great, but it is already clear we see increasing levels of demand.
Warwick Bartlett who is CEO of GBGC says that online gambling offers a good value for money entertainment option for millions of consumers. Something else we already know.

The powerhouses of online gambling are and have been enhancing revenues by adopting mobile gambling applications for a while; the evidence exists that what they are doing is good for business.
Smartphone gambling is transactional entertainment purely. Players are hugely excited by the fact that they can enjoy access to games with high prizes, switch from casino to casino with anonymity, and take advantage of great bonuses, as well as play lots of fun games. They also know that if they want a properly social casino experience, all they need to do is go to their nearest land casino. The online and live gambling business is two totally different channels; just with similar themes.

Betfair for example was one of the pioneers of mobile gambling, and they have reaped the benefits of their foresight – right from the beginning. They are the biggest online betting community globally – known as a betting exchange – and despite good earnings in the mobile market are showing a decline in share price. Core revenues for this company were up to £91.6 million, an increase of 13%, with the biggest growth trend showing in sports-betting. Apparently half of all their customers in the UK and Ireland have placed a bet by mobile during the first quarter of 2012. This is a volume of bet increase of a massive 114%.

It is like we said earlier, we just have to look at this type of performance and it becomes simple to draw the assumption that online gambling will go mobile for a large majority of fans. Rocketing revenues are not only being declared by Betfair; the biggest and many of the smaller brands in Britain and Europe are showing these increasing trends. Keep your eyes peeled too, there is strong evidence to suggest that things in mobile gambling are going to get a lot more interesting over the next couple of years.

Online gambling has always been popular, but like all new trends the zeitgeist only lasts so long. Eventually things bottom out, and although this is a new industry, online gambling is not showing the same explosive growth it once did a few years ago. The bottoming out could be changing however, and any online gambling concern that is not set up and running with mobile gambling is going to miss out on new growth.

When they said a year ago that mobile gambling would be the next wave of massive growth, we don’t think anyone quite expected it to be as big as it actually is. Since 2011 exponential mobile growth has seen the biggest operators proudly displaying results that consistently show double digit escalation. This obviously makes gambling by mobile another huge opportunity – an opportunity as huge (if not bigger) than the inception of the internet.

Now, you might think we are only talking about opportunity in terms of the mobile gambling operator, this is not the case at all. In a market as sophisticated as say, the UK. There is massive potential for players as well. Why is this you might ask? Well because the more operators try and get into the game, the more competitive it becomes – the more competitive this form of gambling becomes, the better the prizes. Not only that, because of the massive potential for liquidity with so many punters enjoying gambling-on-the-go, the bigger prize pools, such as progressive prize pools, will grow more regularly into huge amounts.

Right now mobile gambling encompasses, sports betting (the most popular growth sector)slots, bingo, video poker, all kinds of casino games and even poker.

Paddy Power, Betfair, Unibet, William Hill, even Google and more are all looking forward to really raking it in. And with taxes for online gambling sites only due to fall into law in the UK, presumably by 2014, we’ll bet a penny to a pound that these businesses are smiling; in fact literally laughing their way to the banks once again.

What we, the player, has to look forward to is a great many more winning opportunities when we play by mobile or tablet, and what’s more we can do it – even if surreptitiously – under the table in a board meeting. Just think, one never ever need be bored again when shut inside with the board?!

Ever more innovative mobile gambling product will be delivered into this market, the bigger and better it grows. Even Bullet Business is taking advantage of the growth, and a Mobile Gambling Summit is planned for London later on in the year. Players and operators both are tapping into the tablet market, and moving into mobile.

Personally, we believe that gambling online will never be the same again. Developers are already talking about taking it to smart TV, in order to harness the largest prospect in gambling since the online boom, thereby increasing mobile penetration back into the home. We wonder what will be next?!

Just like the Kindle has done away with the need for the paper-back novel (although books are still really nice, think of all the trees these devices save), dice and cards could also soon be a thing of the past. All you need to gamble online today is a mobile phone. Now iPhone together with Big Fish games, the very first virtual real money gambling games will soon be released on the i-operating system, and they are scheduled to be released in the UK.

We have all heard that Zynga is scheming its way into real money casino games online, but Big Fish has – believe it or not – beaten them at their own game. The UK debut will feature Self Aware Studio titles, powered by the Betable software engine. Big Fish acquired Self Aware in March of 2011, and also acquired one million (or thereabouts) active real money online gamblers.
The platform will be a first of its kind, features many familiar titles from Card Ace Casinos, and is slated to be available in the iTunes store, sometime in the next couple of weeks. Download the software and iOS devices will be able to give you Big Fish slots, Texas Hold ‘em, video poker, blackjack and roulette.

The company believes that being first in the market with their virtual product will give them the competitive edge. Betable have catered to the Europen market on mobile before, and this was a Betfair app. CEO of Betable – Christopher Griffin – said they couldn’t be happier with the Big Fish Casino app, but as well as these pay-for-play games, free version of Big Fish Casino will also be available for the non-gambling fraternity who like having a flutter without spending a penny. Also members outside of the UK will be able to play these games for free. It is available in 4 app stores including Amazon’s app store, Google Play, Facebook and Apple iTunes.

The online gambling marketplace is estimated to turnover approximately $32 Billion dollars, and is seriously growing. It is a massively lucrative market and more social gaming companies are looking into real money gambling. But by the same token, real money online gambling firms are taking a serious look at the social gaming marketplace.

Hasbro and Zynga have entered a partnership which sees the virtual and real world of gambling combine, and with this, the new Big Fish launch, we can only assume that Zynga will benefit from another company’s exploration of a newer and much wider horizon. Experts are of the opinion that social gaming companies should have explored this avenue far sooner. Zynga’s beleaguered share price might be indicative that the social gaming market could be bottoming out.

The bottom line at the end of this tale is that Big Fish is still a big fish, and if Zynga does not get something gainful going quite soon, they may well be left far behind.

The mGaming Awards, due to be held on the evening of the 25th of April at the closing of the mGaming Summit, have today announced an illustrious sponsor for the evening’s festivities. Microgaming is the largest software and technology provider for the online gaming market with over 15 years experience in the industry. Their sponsorship of the inaugural award ceremony will ensure delegates to the summit will enjoy a fruitful and note-worthy evening. The short list for the awards has been announced and can be found in full on www.mGamingSummit.com/mgaming_awards.

"We are delighted to support the mGaming Summit," says Neill Whyte, Head of Product Channels at Microgaming. "We have been at the forefront of mobile technology within the e-gaming industry for a number of years, and continue to stay ahead of the game. This event allows us to be ideally placed to meet and greet existing operators, and to discuss the key issues which are driving mobile gaming. We are looking forward to the conference and to our sponsorship of the evening drinks and awards."

The mGaming Awards are tied in to the mGaming summit, a one day event dedicated to the online mobile gambling market – a growing and profitable sector. Created by the leading information providers in each specific sector, iGaming Business (the business of online gambling) and WorldTelemedia (the mobile sector), this event will be bringing together brands, marketing agencies, rights holders, operators, federations, mobile suppliers, payment & billing services. The event is being held in London UK on the 25th of April 2012. More information can be found on www.mGamingSummit.com.

World-renowned Casino Tropez Mobile is pleased to announce the launch of iTropez Games Pack FREE Application for iPhone.

Casino Tropez is excited to announce the launching of the latest addition to the mobile casino world – iTropez.

The Casino Tropez iPhone and android application are set to hit the market in November 2009. With this new iPhone casino, players are able to enjoy some of their favorite games from Casino Tropez on their iPhones, in a format similar to Flash. No download software is required.

In the past, when players wanted to access a mobile game, the user had to download the application, install it on their mobile phone, and only then have access to play. Casino Tropez’s iPhone games, on the other hand, are based on a web platform, whereby they can be accessed directly from all iPhone and android browsers, in a manner similar to a website. As such, the user is able to register, play, deposit and withdraw funds, all from the iPhone/android phone browser.

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"Casino Tropez has always been a market leader," commented Euro Partners Marketing VP Marc Kenigsberg. "It’s still one of the only online casinos to offer a mobile version. And now, with the iPhone no download game version, players can access the mobile games via this application right on their iPhones."

This free new app is being released with three English language only games to start, including Jacks or Better, Gold Rally and Blackjack.

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