When we see expos, conferences, and summits scheduled for specific industry sectors, we have to assume that there is a great demand for knowledge regarding that industry sector. Mobile gambling is growing exponentially in popularity; keeping in tune with mobile social media, as well as more advanced technology. Taking an iPhone or android phone out of your pocket and making a punt, now sees industry leaders willing to share their experience and knowledge in this field. Recognition awards will also be given away at the end of the day.

The first "Mobile Gaming and Gambling Summit" is going to be held on the 11th September in London – a brand new event from Dot Media. This company is part of Mobile Marketing Magazine, and online publication that has also been available in print, and on iPad since 2010. It is designed to address engagement within this growing industry, which means we as consumers will benefit too.

In the UK in particular, we consumers are a sophisticated audience – in other words – we know what to expect, know what we are entitled to, and expect superior products as well as great value for money. We love gambling online, and we love making a wager by mobile, and are taking part in this form of social gaming entertainment every single day.

The social gaming revolution has seen every online gambling product worth their salt, developing social gambling apps, and platforms for the mobile gaming fan. All the biggest brands have had these applications available for quite some time, and are adding new games, new ways of playing, and upgrades constantly.

William Hill which is one of the biggest betting brands in the UK, also has an online presence and coincidently enough recently launched a Mobile Sports App for Nevada (USA) Residents. This is a newly opened up market, and the app offers a range of new features to attract more punters into this game. The app can only be used intrastate, which means only in the State of Nevada. But this could be perhaps a very small foot in the door of what potentially could be a massive marketplace, should other States follow suit, or Federal Legislation be change to legalise online gambling games.

It is interesting to note that punters who wish to use this real money gambling applications, need to register in person. This is obviously a brilliant idea to counteract any underage shenanigans, and to facilitate the process, there are seventy-five William Hill full service locations in this US state. Will Hill amongst other providers are seriously excited about expanding into this fast growing sector (mobile), they believe theirs is the best product, so, if you want to take a flutter on the Horses at Saratoga, and you live in the State of Nevada – check them out. All UK and European players can get as much mobile gambling as they like, from a whole slew of great online brands.

The very first time we saw Net Entertainment (NetEnt)games and websites, it was hard not to believe that this online gambling, gaming developer was not going to do big things. They have since divested themselves of operations in this field, to concentrate on development as well as turnkey solution for the industry from a back office perspective. Dropping the gambling website business meant ridding themselves of “conflict of interest” issues, and they have gone from strength to strength since then. Every operator who is anybody should want NetEnt games on their websites.

Already an award winner, this prominent Swedish software provider for online casinos has landed a hat-trick at the recent EGR B2B Awards. Any player in this industry wants these prestigious awards in their trophy cabinet, and NetEnt took three! These awards are:

• Innovation in Slot Provision
• Innovation in Mobile
• Mobile Supplier of the Year

This company’s commitment in the development of a top-notch mobile platform has paid off, for sure. “Touch” (the mobile platform) is thought to be the best in the business, and the awards it has won contests to that. The online gambling audience is now more sophisticated than ever before, and amore players move to the convenience of mobile to play on the go, NetEnt products adapt to this growing demand. Players want quality mobile casino games, and quality is what they get.

The Award for innovation in slots provision is highly commendable too – if you have not seen their great games – do yourself a favour and check out: Jack and the Beanstalk, Gonzos Quest, BloodSuckers, Egg-o-matic, Zombies, Starburst, Evolution, Jack Hammer…there are just so many to choose from.

Per Eriksson – the President and CEO of Net Entertainment, was understandably thrilled to share this good news with the industry. He said that "Innovation is at the core of everything we do and these three prestigious industry awards are a product of all the team’s hard work." He also commented that their team had been focussing heavily on mobile development during the past eighteen months, and this focus had paid off.

Mobile is without any shadow of a doubt a high growth area, and being regarded so highly at the EGR B2B Awards will only stand the brand in good stead for a very good future. These awards recognise achievements across all e-gaming segments, including networks, payment solutions, IT and infrastructure, mobile gaming, software, and so on.

Whilst speaking of Net Entertainmednt, you might also be interested to know that another recent BIG win took place on Mega Fortune™. It paid out a handsome prized of €5.3 Million at BetVictor Casino during the May Bank Holiday weekend. This prize was the 4th biggest in their history.

The mGaming Awards, due to be held on the evening of the 25th of April at the closing of the mGaming Summit, have today announced an illustrious sponsor for the evening’s festivities. Microgaming is the largest software and technology provider for the online gaming market with over 15 years experience in the industry. Their sponsorship of the inaugural award ceremony will ensure delegates to the summit will enjoy a fruitful and note-worthy evening. The short list for the awards has been announced and can be found in full on www.mGamingSummit.com/mgaming_awards.

"We are delighted to support the mGaming Summit," says Neill Whyte, Head of Product Channels at Microgaming. "We have been at the forefront of mobile technology within the e-gaming industry for a number of years, and continue to stay ahead of the game. This event allows us to be ideally placed to meet and greet existing operators, and to discuss the key issues which are driving mobile gaming. We are looking forward to the conference and to our sponsorship of the evening drinks and awards."

The mGaming Awards are tied in to the mGaming summit, a one day event dedicated to the online mobile gambling market – a growing and profitable sector. Created by the leading information providers in each specific sector, iGaming Business (the business of online gambling) and WorldTelemedia (the mobile sector), this event will be bringing together brands, marketing agencies, rights holders, operators, federations, mobile suppliers, payment & billing services. The event is being held in London UK on the 25th of April 2012. More information can be found on www.mGamingSummit.com.

Two of the premium online brands of the Fortune Lounge Group of casinos are not only meeting but exceeding mobile casino demands in the ever-growing mobile gaming industry.

The Fortune Lounge Group of online casinos, a Fortune Affiliates, online affiliate programme client, has a long and illustrious track record of providing ground-breaking online entertainment. With the proliferation of mobile web-devices they are bringing the same quality experience to mobile casino.

Platinum Play and Royal Vegas online casinos are two Fortune Lounge brands that need little introduction, and are available on mobile. The casinos can be played on most mobile phones including: iPhone, Blackberry and Android devices. Both brands offer players an enticing and feature-rich gaming experience, including generous signup bonuses.

Anthony P, Programme Manager of Fortune Affiliates said, "As more technology is shifting towards mobile devices, so too is the affiliate market space. The opportunity to earn revenues from mobile players is as big as web-players, if not more. We recognise that mobile is starting to play a much larger role in all marketing activities and affiliates who prepare for this wave will reap the rewards".

Fortune Affiliates are taking an interactive approach in assisting both new and existing affiliates to get up and running with mobile. They are offering a free downloadable mobile marketing handbook, highlighting their client’s brands, as well as providing information on how to get started with mobile casino marketing. The Fortune Affiliates team is ready to assist all affiliates in achieving success in the mobile casino space and will be releasing mobile marketing tips, advice and strategies regularly.

Fortune Affiliates welcomes affiliates to download the free Mobile Marketing Handbook or contact them for more information.

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