It is a pretty bold move, getting betting online started up in the 21st 6 Century. Although this is still a growing industry, there are many firms who have years of experience behind them, but Irish firm Oddball seems to think they have a chance to get in to this industry, and make it big. They have a lot of competition to deal with – for example Irish betting firm Paddy Power – is supposedly more liquid than the Bank Of Ireland.

This new company however does not seem to be perturbed by the success of this live and online gambling giant, and seem determined to "shake up online betting", according to the press release.

Oddball is a start-up company, which founder Eanna O Hiorua, expects to be fully launched by June of this year. It has also be emphasised that Ó hIorua seems determined to corner at least a 10% share of the overall Irish online betting market by the year 2015. He is a Dublin City University graduate in engineering and business studies, who developed the Oddball.ie concept himself. His own maths algorithms have been used to create a fluid odds system, which allows for better odds, and we have to admit that we all like the idea of better odds. He believes this system will control the exposure of the business, and thereby avoid adverse outcomes. We are not really sure what this technical-ese means, but it certainly seems to be technical.

Explained in lay-men’s terms, this online gambling concept is a new maths-based move towards to bookmaking. They basically adjust the odds more frequently which reflects their liability on certain events, and it is this which attracts punters who offset this liability. The knock on effect is what they have labelled "fluid odds", and O Hiorua believes that these results will be more attractive to punters. In other words they will be able to offer better odds deals than their competition.

The new company was started by O Hiorua, after being made redundant. It is based in Dublin – Glasnevin – and Oddball already employs three people full time. It is licensed in Ireland, and apparently the business has only set it’s sights on the Irish market for now. However, the one thing we all know is that any business online, tends to end up being business without borders.

There is a website set up already, running in test mode – Oddball.ie – where users are able to place virtual bets free, just for fun. Weekly Prizes are already being awarded to savvy tipsters who are willing to test the product. According to those who have tried it out, this is a simple design of website, which also loads well on the WWW as well as on Smartphones. The company is currently seeking investors.

Betting shops and online sports betting sites are gearing up this summer for what could be their biggest windfall yet. It is time for the Summer Olympics again and this year these take place in London, UK which has a sophisticated online and live gambling infrastructure. It is a well-known fact that the Brits love a sports bet, and the ‘proposition’ wager is extremely popular too. Tons of British betting brands can’t wait to get their hands on your money, but then again if you win on long odds, chances are you too will make some good money.

For example if you want odds on whether a UFO will be sighted during the London Olympics, William Hill will offer those odds (these are 1,000-to-1; in other words place a £1 bet and win £1000 if a UFO is spotted). Just so that you know – the UFO has to be spotted flying (or floating) over the Olympic stadium during the opening ceremony, in order to win this bet.

No matter – excuse the pun – how odd the wager might be, these are on offer. So, as well as odds across twenty-six different sports, punters will be placing bets on whether the Olympic torch bearer will trip and fall as they reach out to light the Olympic Flame. Proposition bets on possibilities outside of sporting events are just as much fun – if not more so – than betting on our favourite sports themselves.

From diving to synchronised swimming; football to fencing; sprints to marathon runs, industry gambling experts are offering the odds. A spokesperson for William Hill – Joe Crilly – said they cater for most punters tastes. What’s even better this time however, is that gamblers don’t have to leave the comfort of their own home or local pub to place a bet today. The rise and rise of sports betting online from mobile phones, allows them to bet on the run, or from their most relaxed position in front of the telly, from their favourite arm-chair.

William Hill is encouraging punters to dream up any bet they possibly can, and Ladbrokes, another bookmaker has advertised 11,000 different wagers for the Olympics. Bets include if the games will go over budget, how many ‘Golds’ will be earned by the British team, will the Olympic park be able to supply enough condoms, and what the chances are of spotting a British athlete eating a Big Mac.

Really long-shot odds of 250-to-1 are on offer that all of the 4 x 400-meter relay teams drop the baton in the final. Oh and, they are also placing proposition bets on Boris Johnson. As you may or may not know, he is the flamboyant Mayor of London who is always up to exotic antics. The wager is paying 33-to-1 that he accidentally brushes past the Olympic torch and lights his hair on-fire. Of course with the notoriously wet London weather this might never happen, but Ladbrokes is also paying 50-to-1 that it will rain every day. Well, let’s hope not, but bet on it and you could be in for winning some bucks.

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