Multi- millionaires and even multi- billionaires have been made by the online gambling industry, and here we do no refer to players who have won big money. Although more than a few online multi-millionaires have been made when playing these games, the real winners are the people who dared to take a gamble, and offer casinos, bingo clubs, poker rooms, and sports-betting websites online.

Social gaming is a category that has long been popular online, but this popularity has recently expanded in to the online gambling arena. Basically this means that gambling-type games are being played on social media websites, and social media gaming designers are delving into the gambling genre. One of the latest of these social gaming developers – Playtika – has joined in the fray.

This Tel Aviv based developer is not to be confused with Playtech, also an Israeli-based online gambling game developer. Playtika aims to allow fans of their games a taste of what it might be like to enjoy gambling online, but at this point only for fun. In other words games will be developed in demo” mode where real money is not exchanged!

They are already creators of some of the most widely played social gaming titles – over five million people play these games daily – from one-hundred and ninety countries. Their online video slot title – Slotomania – is the current jewel I n the crown – introduced in 2010. It became an almost immediate hit, and immediately a big hit with web-based gaming enthusiasts. Its execution was soremarkable that Interactive Entertainment giant Caesar’s snapped it up just one year later. They became a 51% shareholder of the company in 2011, and we all know how big Caesar’s is.

Despite the fact that Caesar’s is a gambling brand, they are also predominantly a US land gambling brand. There are still currently all kinds of regulatory issues regarding the legality of Internet gambling in this country, so, Playtika, and their new major partner do not offer slots where money is involved. These games are considered to be normal online apps where the player accumulates points to earn virtual rewards.

Obviously there has to be some (rather large) money it in the system, or CIE would have never become involve. So, players effectively enhance their “freemium” gaming experience, by purchasing upgrades, but no player expects to win money. Playtika has essentially become Caesar’s Interactive Entertainments’ lynchpin in the social gaming industry. They even have taken the title of “largest in the world”, away from Zynga.

It’s been two years since the independent i-gaming standards, testing and certification company eCOGRA was the subject of a management buy-out from the original 2003 founders and the organisation has undoubtedly flourished.

In a management update this week, Executive Director Tex Rees revealed that ten additional professional staff, predominantly in the fields of chartered accountancy, certified information systems auditing and software test engineering have recently been selectively recruited by the company, extending its capacity to service a growing client base of tier one operators and software suppliers who have chosen to contract eCOGRA for i-gaming testing, monitoring and preparatory certification work in numerous regulated markets.

Among newly signed clients has been the respected and itself rapidly expanding Swedish online gambling software development group Net Entertainment.

eCOGRA has also won new eGAP standards and monitoring contracts with other leading industry companies, the most recent being the online gambling operator Paf (Ålands Penningautomatförening).

Rees says that her company has made significant financial investment in new audit software and programmes, internal control systems and testing laboratory infrastructure to support effective management of the growing business.

"Our substantial investment in technology and human resources will favourably enhance our ability to meet clients’ needs and the licensing jurisdictions’ stringent criteria for accredited testing facilities," Rees said this week.

"Based on unsolicited feedback, we are confident that our clients are more than satisfied with our testing and certification services, particularly in regulated markets such as Spain, Denmark and Italy.

However, the foreseeable introduction of diverse regulations and requirements by national licensing jurisdictions will continue to provide unique challenges for both licensees and testing houses, an industry dynamic for which eCOGRA is suitably positioned to excel." she said.

eCOGRA CEO and the Chair of the CEN workshop agreement on "Responsible Remote Gambling Measures", Andrew Beveridge, today welcomed the publication of this first Pan-European consumer protection agreement by CEN.

CEN is the European Committee for Standardisation, one of three European Standardisation Organisations officially recognised by the EU (http://www.cen.eu/). CEN draws up voluntary technical specifications, such as a CEN workshop agreement, to help facilitate a single market for European industry and consumers across its members in 31 European countries.

This CEN workshop agreement on "Responsible Remote Gambling Measures" (16259) defines 9 policy objectives for the protection of online players in the European Union and 134 concrete measures to ensure that those objectives are actually met.

The 9 policy objectives are:

• 1. The protection of vulnerable customers
• 2. The prevention of underage gambling
• 3. Combating fraud
• 4. Protection of privacy
• 5. Fair gaming
• 6. Accurate customer payments
• 7. Responsible marketing
• 8. Customer satisfaction
• 9. Safe operating environment

CWA 16259 shows consensus across a wide range of remote gambling stakeholders – from experts on problem gambling and players to industry representatives and addiction and criminology academics – showing that there is real desire to work together to ensure consumer protection issues are fully addressed as important EU developments unfold.

Andrew Beveridge, Chief Executive Officer of eCOGRA and Chair of the CEN workshop agreement, said "Over the last 7 months, CEN has provided the platform for us to make this agreement to secure the high level of protection for consumers across Europe that is vital for the online gambling industry as it matures. eCOGRA intends to bring into line its own eGAP Requirements with these CWA control measures, thereby benefiting eCOGRA, its sealholders and players."

He added "This is self regulation at its best, bringing together a wide range of stakeholders from across the world for the benefit of the consumer. This agreement can only complement existing industry standards and inform both national and EU regulation of online gambling. It has been an honour to be part of and chair this process."

About eCOGRA

eCommerce and Online Gaming Regulation and Assurance (eCOGRA) was founded by competing online gambling companies seven years ago to improve operational standards and player protection. Accredited companies must comply with practical business and integrity standards, coupled with an impartial inspection, review and monitoring program that authorises them to display the organisation’s revocable Safe and Fair seal.

Since its formation, the organisation has extended its services to cover online casino and poker room operations, Internet bingo, sports betting, mobile and live gambling businesses, and affiliate program best practice through an Affiliate Trust Seal, positioning its influential accreditation within reach of all online gambling companies.

Many of the top software providers in the industry have already been assessed by the organisation, which is recognised by several international online gambling regulators and by bodies such as the European Gaming and Betting Association, which counts most of Europe’s major online operators among its members.

Since 2003, the eCOGRA seals have become synonymous with tier one levels of fair and responsible gaming, professional conduct and high operating standards when displayed on an online gambling website.

Accreditation remains open to all software companies and their operators and affiliate programs. For more information, go to http://www.ecogra.org

About CEN

The European Committee for Standardization (CEN) is a business catalyst in Europe, removing trade barriers for European stakeholders such as industry, public administration, service providers, consumers and other stakeholders. Its mission is to foster the European economy in global trading, the welfare of European citizens, and the environment. Through its services CEN provides a platform for the development of European Standards and other specifications.

CEN’s 31 National Members work together to develop voluntary European Standards (ENs) in various sectors to build a European Internal Market for goods and services and to position Europe in the global economy. By supporting research, and helping disseminate innovation, standards are a powerful tool for economic growth. More than 60,000 technical experts as well as business federations, consumer and other societal interest organizations are involved in the CEN network that reaches over 480 million people.

For further information, please visit: http://www.cen.eu