All Slots Casino is one of the favourite online gambling brands for many UK, and European-facing fans of these real-money games. This b rand has also recently announced a sponsorship deal with the BETFUZE Mobile Platform, which makes them an exclusive partner with one of the most innovative software platform for mobile gambling. The new platform is expected to have launched by late Spring 2013.

Mobile gambling for real money, to win real money prizes, has become one of the trendiest ways to play these games online today. BETFUZE is actually a sports betting specialist developer, but the new mobile platform will facilitate the playing of online casino games, sports betting, and multi-player poker on the go.

As well as being sponsored by All Slots Casino, the new mobile platform will also be sponsored by some of the biggest names in the British biz. At this point in time the names being dropped are Coral, William Hill and Ladbrokes. But currently the deal between BETFUZE and All Slots is still exclusive.

David Brickman who is the VP of All Slots Casino, had to Say about the new deal – that they are proud to be partnered with a product that they know is one of the most innovative platforms they have ever had the pleasure of seeing. Not only for this brand, but mobile is going to continue to be one the strongest growth channels seen in the online gambling genre for years. It makes good sense to have a great mobile gaming platform.

They believe the product is cutting-edge, and will help redefine how players relate and interact with their on the-go gaming experience. Obviously the product will also fans of the site take their gaming with them wherever they go; to be played whenever the mood happens to take them.

The mobile platform concept was built together by both partners, and is destined to raise the bar in terms of technological advancement, as well as quality of design. Paul McNea who is CEO as well as co-founder of BETFUZE says that their sponsorship partners have assisted them to develop the most sophisticated platform if its type available world-wide today.

The technology however, is only one side of the story, what they are truly looking for is high levels of client engagement. Working with some of the leading UK and European gambling concerns has meant that they can ensure seamless integration across a wide range of systems. The BETFUZE system has evolved into a fusion of facts, sentiment, contextual detail, and a wide range of diverse data to offer the player a techno rich, friendly user experience. Personally speaking, we can’t wait to give it a whirl.

For years we have been seeing exponential growth in the online gambling market, and a recent report released in the UK only confirms this for us yet again. Since 2008 when £1.27 billion was the number, this industry has grown to be generating a pretty impressive £2 billion in 2012. This is an 80% revenue growth. Internationally the business is worth a whopping £30 Billion.

William Hill claims to hold the largest market share in this UK industry. They are certainly one of the “Betting Giants” in the bricks and mortar biz, where online they control approximately a 15% share. This does not seem like a huge percentage in the bigger scheme of things, but the other large betting brands fall behind by 4% and more. This is quite a big deal when we are looking at figures in the Billions of pounds range.

The most dominant revenue spinner in the UK online gambling market place is sports betting, this has been the case for quite some time. It is also the fastest growth sector, with a high percentage of bets being placed from mobile phones – mostly smartphones. Online/mobile sports betting makes up for a total of 44% of the entire online gambling industry in this country! It has grown by a massive 102%, and is estimated alone to be worth £1 billion!!

Because the industry is such a massive revenue spinner, we have previously reported that the UK Government also wants to get in with a chance to win. Although nothing is concrete as yet, they are contemplating changing the law to lower taxes for online operators. We think this is a case of too little – too late. Gibraltar does not – they are resisting changes to UK Gambling Laws, and understandably so. They stand to lose a huge slice of this industry should UK developers, and operators up and leave from their shores.

Gibraltar has tried to ensure that the EU encourages the UK to drop new draft Gambling Tax Legislation. The Gibraltar Betting and Gaming Association have even threatened legal proceedings should the new laws ever be enacted. The current UK daft proposals could see significant changes taking place, including removing “White Listing”, as well as requiring all offshore operations to be secondary licensed to offer gaming to residents in the UK.

Gibraltar is an island state that is White Listed which means, they enjoy status as a recognised UK gambling jurisdiction. If White Listing status was removed, taxation was dropped, and or secondary licensing became required, the well-establish Gibraltar online gambling industry might suffer quite significantly.

It is not the first time we have heard mention that tax Cuts could be looming for British online gambling ops. It is also no secret that most of these operational companies have joined the exodus to more temperate climes. Most UK online gambling concerns, even the BIG guys such as William Hill, long ago ran away to "White Label" shores such as Malta, Gibraltar, Isle of Man and Alderney.

However, this does not prevent large operators from offering this form of virtual entertainment to a UK-facing audience. Therefore the UK Government needs to find a way to bring some potential tax pounds back to the country. The best and most obvious way to do this would be to offer tax cuts. But will the Government actually enact this – that is the multi-million pound question?!

If we think about it logically, gambling is a numbers game, but then so again is collecting tax. So, we ask you a simple question, would you rather have 5% on millions of pounds of potential income? Or would you rather have 15% of nothing? It doesn’t take rocket science to see that online gambling firms have left the country to take advantage of tax shelters for very obvious reasons.

Apparently now Government Ministers are seeing the madness in the tax situation, it has taken the longest time; and is hoping to encourage operators to base themselves in, or return to Britain.
One thing that is for certain – IS – online gambling is going nowhere at all, and unprecedented growth is being seen in this industry still. Mobile gambling growth using Android, iPhone, iPad, and other tablets, and smartphones, is becoming an off-the-wall trend. This kind of growth in popularity and spending is just too good to resist not getting a share.

While the Government in the UK, mulls over the idea of tax cuts on revenues from this massive growth industry, the Governments of Alderney, Gibraltar, Isle of Mann, and so on, are all cashing in on what has become a mainstream industry. These territories are also cashing in on the perks that work hand-in-hand with healthy industry – job creation for example.

Rumour has it that taxes in the UK will be cut from 15 to 10%, but we don’t really know if 5% would make all that much of an impression. 10% does bring it in line with some other territories, but whether this will be incentive enough, still remains to be seen. The wheels of law-making turn slowly, and we all know that money likes speed. Perhaps a little less "mulling", and a little more action might be required.

Tex Rees, the Fair Gaming Advocate at the independent player protection and standards body eCOGRA, has released statistics for the year 2010 on disputes involving online gambling sites accredited by the London-based company.

The report reveals that certain complaints submitted to the FGA came from a player syndicate fraudulently manipulating bonuses, which an in-depth investigation uncovered.

"Security considerations prevent the disclosure of the location and modus operandi adopted by the swindlers, who were all subsequently discovered and blocked," Rees recounts.

A total of 846 disputes (2009: 826 complaints) were submitted online to eCOGRA throughout 2010, an increase of 10 percent over 2009. 67 of these concerned companies not accredited through eCOGRA and therefore outside the ambit of the FGA’s authority.

A further 125 were found to be invalid, being fraudulent, non-specific or abusive and anonymous in nature.

The remaining, or valid, 654 disputes (2009: 628 complaints) concerned cash-in problems (44 percent); Bonus issues (25 percent); and Locked accounts (19 percent).

12 percent were categorised as ‘other’ and involved software fairness, responsible gambling and spamming allegations.

Over the 12 months, an average of 43 percent of disputes was resolved in favour of the player.

"The small decrease in the percentage of disputes resolved in favour of the player, and a corresponding increase in allegations of unjust bonus disqualification have been proved through detailed investigation to be connected," Rees reports.

"A fraudulent player syndicate was caught out by sophisticated security systems, resulting in its members submitting allegations which subsequently proved to be false, but had to be painstakingly followed up."

The free eCOGRA disputes resolution service has been in operation since 2004, and has handled a total of almost 4 500 disputes over that period. Almost 49 percent of these were resolved in favour of the player.

The level of disputes per accredited eCOGRA site was again remarkably low for the volumes of business transacted, with a typical accredited site delivering only 0.38 disputes on average per month throughout the year (2009: 0.37).