The award-winning gaming operator, 32Red, selects the SmartFOCUS software to further improve the player experience at its online casino.

32Red Plc announced today that they have concluded a deal with SmartFOCUS. The agreement will see the introduction of specialist customer communication software to 32Red’s gaming products to enhance the overall player experience through personalised correspondence and bonuses.

This news is on the back of several significant developments for 32Red of late, including the addition of PayPal banking across its gaming properties and the sponsorship of the English Championship football club, Swansea City, prompting 32Red CEO, Ed Ware, to say:

"It really is exciting times at 32Red. Despite the economic climate we’re forging ahead by investing in value marketing like the Swansea sponsorship and television advertising, as well as further improving the day-to-day operation of the award-winning 32Red. The introduction of SmartFOCUS’ software to our player communications will mean that we will be able to have an even more meaningful dialogue with our players. We expect big things and look forward to seeing what SmartFOCUS can do this year and beyond."

Head of Marketing for 32Red, Mark Quayle, explained that SmartFOCUS will be introduced across all of 32Red’s gaming products, including the 32Red Casino, 32Red Poker, 32Red Bingo, and 32Red Rummy, adding that on introduction it will become an integral part of the company’s overriding marketing strategy. Quayle further commented, “We’re confident SmartFOCUS will allow us to reach more 32Red players and send targeted bonuses and competitions that will make their time at our casino even more entertaining and increasingly rewarding.”

Chris Underhill, CEO, smartFOCUS said: "The smartFOCUS software is helping 32Red to launch and measure campaigns quickly and easily. Customer satisfaction should be a priority for all businesses. 32Red’s improved marketing and new loyalty scheme demonstrates that the company understands this perfectly, and makes it a pretty safe bet that the company will continue to enjoy success."

About 32Red Plc:

32Red is the six times winner of the Best Casino title awarded by watchdog and player advocate, Casinomeister. 32Red is renowned for providing industry-leading levels of support to players and for its 350 casino games, including over 250 online slots, online roulette and more. Over 80% of 32Red’s players are from the UK and 32Red is licensed and regulated by the Government of Gibraltar. The Company operates 32Red Casino, 32Red Poker, 32Red Mobile, 32Red Affiliates and Dash Casino. 32Red Casino is committed to responsible gambling and ensures the company adheres fully to UK law. 32Red Plc listed on the London Stock Exchange (TTR) in September 2005.

About smartFOCUS:

smartFOCUS (LSE: STF) is a leading international provider of multi-channel marketing software and services. smartFOCUS Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.

More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, ASOS, Centre Parcs, EasyJet, Epson Europe, Equifax, Eurocamp, Harrods, Hilton International, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.