Influencers will receive £48 of digital lottery tickets to play and share with friends.

A new strategic betting game, has launched an social influence marketing campaign via Klout, a company that measures users’ online influence, to promote their lottery to a targeted group of influencers.

The campaign enables qualifying users worldwide to sign up via the Klout Perks program and receive a continent ticket pack with a value of £48 and share the oer with friends and followers in their social networks. The campaign, which launched on November 7th, has already attracted hundreds of new players to the TWLV lottery. The oer is limited to the first 2000 players who sign up via Klout

Ab Olde-Scheper, founder of TWLV, said: "Influencer marketing is proving the perfect marketing tool for launching our game. We are delighted to welcome hundreds of new players now all interacting with their friends and followers. It’s a promising start and we trust the player volume to grow continually helping us contribute to a great charity Jackpot at the end of this year".

After a successful influencer campaign with PeerIndex last month, where users were oered a similar promotion, TWLV now partnered with Klout to target a new audience of influencers, attracting new players from around the world. TWLV is the first game of chance to use social influence marketing to drive interest in a gambling platform.