It has been a long time coming, but the end of 2014 is now in sight when new Parliamentary regulations in the UK will change for online gambling firms. First of October is D-Day!! The online gambling industry is turmoil over the decision made for all offshore licensees to apply for a secondary license to offer services to UK residents, as well as be liable to pay 15% tax. All these many years companies such as William Hill – just for example – have been operating out of Gibraltar and other White Listed "British" territories, just to avoid having to pay such heavy tax.

Gaming firms are now compelled to announce plans to stop offering services to UK-facing resident, or adjust what they offer inside British borders. This bill – the U. K. Gambling, License and Advertising Bill, was passed in May. It will effect Online bingo websites, casinos, pokers rooms, lottery sales, you name it – any gambling activity. Already several popular websites have pulled out, announced plans to pull out of the market, or substantially altered what they are able to offer to the UK public.

How these businesses can possibly expect European only operations to fill their coffers without the player-base of millions of British players, we have no idea. But they are obviously willing to take the risk. Gambling is after all a high risk industry for everyone concerned. One of the first to make an announcement was Mansion Poker, who intends to withdraw completely. Reasons for the withdrawal have been attributed to the new regulations, and all members have been advised to withdraw their bankrolls. These members have also been encouraged to switch to Titanbet Poker, where their loyalty points will be transferred. Pokerstars on the flip side of the coin, are opening a dedicated UK-facing poker site.

We believe this might just be the first in an exodus list of firms to take the same decision. However, but the same token Best of Breed British firms such as Paddy Power, William Hill, Ladbrokes, 888, Foxy, and many more would never be able to take such a risk. We believe they are going to have to thank their lucky stars for the tax break they have enjoyed for such a long time, and bite-the-bullet.

This is not a nationalization exercise – everyone, and every other land based business has to pay tax, and unfortunately these businesses should be made to pay too. There are going to be some interesting times in the online gambling industry for the next few years.

We don’t find it very surprising that online gambling habits are regularly placed under the microscope for industry scrutiny. Marketing methods have become more scientific over the years, in particular in the online space, where this industry is now a mainstream model for making money.

Mobile game sales, spending rates, hours spent online and so on, are all grist for the mill for surveyors when attempting to understand how to market to their chosen audience. New research in a report from the Online Gaming Market, 2014, sees that players in Europe spend more time playing, than gamblers on any other continent. The research includes social network platforms such as Facebook, as well as use of mobile devices like smart phones and tablets. Apparently nearly 20% of the entire population enjoys taking a gamble online.

It seems that experts in this industry find these numbers disproportionately surprising, however the facts remain in particular in the UK – consumers eagerly participate in playing online games. Gambling platforms have become a part of everyday life, and half of all UK tablet users make this channel their first choice. There is a definite predisposition for online gambling through mobile technology, which promises much growth for mobile gaming into the future.

Mobile in-game purchases as reported by specialists -Swrve– says that 0.15% of mobile gamblers generates 50% of monthly profits. This is the first Mobile Games Monetization Report Swrve has published, and it is hugely interesting to note that so much money is generated from a such a small number of spenders. But the point is that there are a whole bunch of active players that truly enjoy online, or rather, mobile gambling games.

The study was conducted across "tens of millions of players", the aim being to find precisely "where the money is made". It took a whole month to compile and what was also found to be rather interesting – was that very little data exists to show how consumers relate to“free-mium” games. There are many free online gambling models to take advantage of, and while many players do, there is still this small section of players in the market, generating a great deal of money.

Facts revealed indicate thatwomen tend to wager more, and the over 50 age group makes up a large proportion of the social online casino player index. The myth is also being dispelled that people over 50 arenot computer savvy. The second biggest player category is the 60 – 69 year-old age group.

The online gambling industry is still moving in the right direction, and this direction is up. In other words the industry is still generating a great deal of turnover, as well as showing positive growth. It is considered to be a mainstream industry, and has become vital to the financial welfare of quite a few small, as well as politically independent nations that are close to the UK.

These are the offshore sites where servers for online gambling sites are licensed and kept, which has had the knock on effect of investments in infrastructures which maintain sizeable internet operations. These are regulating and licensing jurisdictions which have opened their doors to the industry in return for lower taxes. The result of this is that most online operations – even the big guys like William Hill, have taken these ops out of the UK and re-located them to places such as Isle of Man, Gibraltar, Malts, Alderney, and more recently Jersey in the Channel Islands.

Small, politically independent states such as these have come to depend to a great extent on the taxes the industry generates, as well as the employment, and growth opportunities it creates. While the online gambling industry does have its ups and downs, it also has an astonishing ability to roll with the punches. Many of the well-established online gambling concerns have had to reinvent themselves. And have done so in their efforts to survive, but what about British land Bingo, it seems to be taking a turn for the worse?!

There have been some serious changed in the gambling industry when it comes down to British tax law. And the one industry that appears to be worst affected is that of bingo. New taxes have been imposed on certain activities run by these business, which sees a recent hike to 20% on slot games in bingo halls. This poses a serious threat to the industry as a whole, but is an even bigger problem for smaller concerns.

Things started to go pear-shaped for this industry around 2005, and since then 150 of these clubs have closed down.

There is a real concern that this game may go completely extinct, which is rather sad rally considering it has become a big part of British culture. We have the Chancellor of the Exchequer to thank for the demise of this Great British game, as things stand now George Osborne could be the one to go down in history for killing the game. Bingo employs 13 000 people, but this also seems to mean nothing to him.

For years we have been seeing exponential growth in the online gambling market, and a recent report released in the UK only confirms this for us yet again. Since 2008 when £1.27 billion was the number, this industry has grown to be generating a pretty impressive £2 billion in 2012. This is an 80% revenue growth. Internationally the business is worth a whopping £30 Billion.

William Hill claims to hold the largest market share in this UK industry. They are certainly one of the “Betting Giants” in the bricks and mortar biz, where online they control approximately a 15% share. This does not seem like a huge percentage in the bigger scheme of things, but the other large betting brands fall behind by 4% and more. This is quite a big deal when we are looking at figures in the Billions of pounds range.

The most dominant revenue spinner in the UK online gambling market place is sports betting, this has been the case for quite some time. It is also the fastest growth sector, with a high percentage of bets being placed from mobile phones – mostly smartphones. Online/mobile sports betting makes up for a total of 44% of the entire online gambling industry in this country! It has grown by a massive 102%, and is estimated alone to be worth £1 billion!!

Because the industry is such a massive revenue spinner, we have previously reported that the UK Government also wants to get in with a chance to win. Although nothing is concrete as yet, they are contemplating changing the law to lower taxes for online operators. We think this is a case of too little – too late. Gibraltar does not – they are resisting changes to UK Gambling Laws, and understandably so. They stand to lose a huge slice of this industry should UK developers, and operators up and leave from their shores.

Gibraltar has tried to ensure that the EU encourages the UK to drop new draft Gambling Tax Legislation. The Gibraltar Betting and Gaming Association have even threatened legal proceedings should the new laws ever be enacted. The current UK daft proposals could see significant changes taking place, including removing “White Listing”, as well as requiring all offshore operations to be secondary licensed to offer gaming to residents in the UK.

Gibraltar is an island state that is White Listed which means, they enjoy status as a recognised UK gambling jurisdiction. If White Listing status was removed, taxation was dropped, and or secondary licensing became required, the well-establish Gibraltar online gambling industry might suffer quite significantly.

One of the reasons we say that the online gambling industry is a "mainstream" industry, is because of the size of the prize on the bottom line for operators. It is hardly surprising that the UK Government is re-visiting its taxation laws for this industry – during 2012 online gambling was worth more than £2 Billion; it is envisaged that this will grow monumentally. Her Majesty’s Customs and Excise hardly receives a share in this loot, as taxation mores are so tough that most UK operators provide these services to the UK-audience from White Listed, yet distant shores.

£2 Billion is a massive amount of money in an industry which grows, hour-by-hour, day-by-day, year-on-year. Now with mobile gambling being the new zeitgeist, Internet gaming is predicted to grow even more. Some remarkable growth percentages have been seen in this sector of the industry, especially during 2012, as more people get hooked up with a smartphone.

The leading gaming growth sector in the UK is currently real money sports-betting, and especially popular are the “in-play” wagers that can now be made from the convenience of a mobile phone. Just as an example – in the period 2011 to 2012, football betting has seen an increase of 69%. This makes it the second-most lucrative gaming market in the country, just a wee bit behind horse racing.

A recent study which revealed these result, also yielded other rather interesting results too. For example we now know that William Hill is in the lead in terms of market-share, but this does not necessarily mean they have the lions-share of the entire industry. 15% goes to William Hill, while Paddy Power, Betfair, Ladbrokes, and Bet365 each control the same at 11% each. 44% of the market is attributed to "other" operators.

Research is indicating that 29% of users who gamble online are using mobile devices, and smartphones to facilitate this form of entertainment. Searches for online gambling products from smartphones have also grown by 75%. This proves that the spirit of the times is for mobile gambling, and sport-betting is mostly what these users are looking for.

The Island of Jersey has now entered the race to become a licensee state. They are joining into the melee with territories such as the Isle of Man, Gibraltar, Malta, Alderney, and one or two other well-liked destinations. With so much attractive competition, the UK Government has a hard task ahead of them if they think they might be able to attract operators back to the fair shores of Pudding Island.