Multi- millionaires and even multi- billionaires have been made by the online gambling industry, and here we do no refer to players who have won big money. Although more than a few online multi-millionaires have been made when playing these games, the real winners are the people who dared to take a gamble, and offer casinos, bingo clubs, poker rooms, and sports-betting websites online.

Social gaming is a category that has long been popular online, but this popularity has recently expanded in to the online gambling arena. Basically this means that gambling-type games are being played on social media websites, and social media gaming designers are delving into the gambling genre. One of the latest of these social gaming developers – Playtika – has joined in the fray.

This Tel Aviv based developer is not to be confused with Playtech, also an Israeli-based online gambling game developer. Playtika aims to allow fans of their games a taste of what it might be like to enjoy gambling online, but at this point only for fun. In other words games will be developed in demo” mode where real money is not exchanged!

They are already creators of some of the most widely played social gaming titles – over five million people play these games daily – from one-hundred and ninety countries. Their online video slot title – Slotomania – is the current jewel I n the crown – introduced in 2010. It became an almost immediate hit, and immediately a big hit with web-based gaming enthusiasts. Its execution was soremarkable that Interactive Entertainment giant Caesar’s snapped it up just one year later. They became a 51% shareholder of the company in 2011, and we all know how big Caesar’s is.

Despite the fact that Caesar’s is a gambling brand, they are also predominantly a US land gambling brand. There are still currently all kinds of regulatory issues regarding the legality of Internet gambling in this country, so, Playtika, and their new major partner do not offer slots where money is involved. These games are considered to be normal online apps where the player accumulates points to earn virtual rewards.

Obviously there has to be some (rather large) money it in the system, or CIE would have never become involve. So, players effectively enhance their “freemium” gaming experience, by purchasing upgrades, but no player expects to win money. Playtika has essentially become Caesar’s Interactive Entertainments’ lynchpin in the social gaming industry. They even have taken the title of “largest in the world”, away from Zynga.

We don’t really know what online payment method was the first to come along, but have a suspicion that it might have been Neteller or Paypal. We suppose if we researched this we would know who came along first. But the online gambling industry has seen a great many of these virtual wallets come into being. Some are specific to certain countries, while others such as PayPal are global, now we find a new payment method that has been specifically designed with the mobile gambler in mind.

There is nothing that precludes us from making use of any of the normal payment methods that we have traditionally used to gamble online, when gambling on the go. We are talking about Skrill (which used to be Moneybookers), InstaDebit, EziPay, ECO, Clickand Buy, and so on, there is a very long list, as long as my arm. But this particular method called PugglePay only requires a Mobile number in order to make a deposit.

The design comes from Scandinavia, and we are pretty certain that it is going to be popular as well as reliable. Most software products and solutions that come out of this cold corner of the world, are of an incredibly high quality. Many people from Scandinavian countries are huge fans of gambling online, so, it makes sense that they would also be keen on the mobile form of these games. Must be the snowy cold weather, and dark long winters that keeps players in-doors, and needing to be entertained!

Now mobile entertainment has been made so much more simple to pay – PugglePay is an über secure payment method for funding mobile, and even online gambling accounts. It is an instant cash device – virtually speaking – for phones which allow us to transfer funds at any time, from any place without requiring private data or the use of credit cards, debit cards or other e-wallet. FYI – a “Puggle”, is baby echidna, if this means anything at all to you.

Some forward thinking casinos online have already taken up this product, and rolled it out to their customers, we believe it is only a matter of time until others follow suit. Both Betsson and Mr. Green have partnered with this new payment solution, understandably so, as both of these casinos offer gaming to the UK and Europe, but enjoy an extra high market share in Scandinavian countries.

This socially responsible payment system works with simple information that the user already knows – money is deposited with a few clicks on the keypad of the mobile device, and the payment pops into the mobile gambling account. The user is identified only by their mobile number, with no cost to the phone account. The invoice is confirmed by an SMS code, and the gamer can go on to play and win.